New Delhi: WAYN, an UK-based travel social networking site of nine million members worldwide, has collaborated with Percept Knorigin on 30 August to represent the world’s largest travel and lifestyle membership community in India. Referred to as the “Myspace of travel”, WAYN.com stands for “Where Are You Now”.

WAYN.com is one of the only social networks that allow its members to keep track of fellow cyber members from around the world and make new friends based on where they have been, where they are currently and where they are going, a company press release said.

Co-founded by Jerome Touze, Peter Ward and Mike Lines, WAYN has established itself as one of the few web 2.0 ventures that has managed to generate a profit with its membership burgeoning to a few millions from 45,000 in March 2005.

Said Touze, co-CEO of WAYN.com: “India represents a huge opportunity for WAYN with overall growth in the travel sector expected to continue for the years to come. WAYN’s 8% traffic is already coming from India and we expect this to increase over time. Percept Knorigin provides us with the platform and capabilities to expand our footprint into the Indian market without the need to set up a direct presence.”

Viraj Malik, MD, Percept Knorigin, said: “Social networking has caught on in India. There are a lot of opportunities out here to provide better value for WAYN’s investment and with our expertise, we are sure that we will be able to provide WAYN the bang for their buck.”