Mumbai: 141Sercon, the newly formed activation brand from the BatesAsia family, today announced the launch of 1010, the group’s first ever comprehensive digital initiative. 1010 claims to provide a unique approach of thinking beyond the obvious, and building the strongest possible interactive communication solutions for its clients and partners.

1010 capabilities will comprise online consulting services and technologies to many of the world’s top brands, assisting them in becoming more targeted and measurable in their global marketing activities. The applications cover a vast range of services from online branding, email marketing, digital CRM, corporate website consulting and development, and search engine marketing to media tool development and deployment, response and campaign management, content aggregation, blogging, pod casting, etc.

The new site, corporate identity and the logo http://www.1010-asia.com is set to go live on 4 September 2007. Treated through animated characters, the portal demonstrates the agency’s strong combination of creative and strategic capabilities and expertise in an unanticipated manner.