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TUESDAY, FEBRUARY 14, 2012

Bangalore: Reliance ADA group’s Zapak Digital Entertainment Ltd (ZDEL) plans to launch 250 gaming cafes in India by March-end and a payment card in the next two weeks, a top company official said on 5 September.

ZDEL’s Chief Operating Officer Rohit Sharma told PTI here it would launch 10 cafes in top cities of the country over the next two weeks.

“We are creating high-end gaming cafes with best of ambience and best of bandwidth,” he said. “Our vision is to open 3000 gaming cafes with 50,000 gaming seats in India in the next two-three years.”

Sharma said ZDEL would launch within two weeks Zapak card, a gaming cash card available for purchase, noting that in the gaming value chain, payment mechanism and access are critical, besides content.

ZDEL’s first year revenues were driven by advertising on the portal.“When we launch MMOG (massive multiplayer online game) products, revenues would start coming”, he said.

Sharma said ZDEL is expected to break-even by Nov 2009. ZDEL Wednesday opened a 50-seater gaming cafe here.

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