Mumbai: Fashion retailer, Pantaloon India Ltd, has appointed popular actors and Bollywood sensations, Lara Dutta and Bobby Deol as the new faces for the brand Pantaloons. They will feature in all the new print advertisements and television commercials, henceforth for Pantaloon. The first advertising campaign featuring Lara Dutta & Bobby Deol will be releasing shortly.

Lara Dutta and Bobby Deol, are known for their distinctive style statements both personally and professionally. The Pantaloons brand will leverage their universal appeal, which is not merely limited to the metropolitan cities, but also extends to the smaller cities and towns, says the company.

Said Sanjeev Agrawal, CEO, Pantaloons: “Pantaloons stands for a Fresh Feel & Fresh Attitude. Bobby Deol and Lara Dutta, who are very stylish actors of today, fit well with the brand. We believe that our association with Bobby and Lara, will help enhance the fashion imagery of the ‘Pantaloons’ brand. Hence, we are proud to sign the two Bollywood icons to endorse our flagship fashion retail brand.”

Actor Bobby Deol said: “Fashion is constantly changing and Pantaloons promises to keep up with ever changing fashion trends. The fashion edge that it provides makes me want to make Pantaloons my style statement. It is great to be associated with a fresh and youthful brand Pantaloons.”

Actress Lara Dutta said: “Pantaloons has a wide range of stylish fashion wear for the Indian women, offering apparel and accessories that suit every mood and occasion. With its promise of ’Fresh fashion’, it guarantees something new every time one goes there. That makes Pantaloons my kind of store and I am proud to be associated with it.”