New Delhi: NDTV Imagine Ltd. announced the launch of its Hindi general entertainment channel. With an engrossing line-up of fresh and distinctive programming, the channel, also christened NDTV Imagine will go on air in January 2008 and is targeted at the entire television viewing audiences, from 6 to 60 across all demographics.

With the launch of the new channel, NDTV Imagine makes a promise to entertain and delight audiences with show concepts that are fresh and which run across genres, ranging from light-hearted family soaps to period dramas and from high voltage music and dance entertainers to glamorous events in the entertainment business.

Spearheaded by Sameer Nair, the senior team members include Shailja Kejriwal, EVP- content; Harsh Rohatgi, EVP- revenue management and new ventures; Manoj Vidwans, EVP- marketing, research and communication; Gaurav Gandhi, EVP- business operations and ancillary revenues and Kuljeet Singh, EVP- broadcast services and facilities. Karan Johar will be its creative consultant and brand ambassador.

Shows in the pipeline include Dharam Veer (a period adventure), a show about friendship, loyalty, rivalry creating innumerable adventures and Raajkumar Aaryyan (a fantasy love story), a fantasy set in a time when magic, intrigue and illusion existed in the real world - both in the drama genre.

Amongst reality blockbusters there is Dhoom Macha De (a musical extravaganza), Nachle Ve with Saroj Khan (dance based).

NDTV Imagine has partnered with the country’s leading production houses to offer an interesting mix of Hindi entertainment programming. The channels’ production partners include Sagar Arts, Hats Off Productions, Rajshri Films, SOL, Sphere Origins, Endemol India, Synergy Adlabs, DJ’s A Creative Unit amongst others.