New Delhi: Yahoo! India and the Jagran Group have joined hands to launch a new co-branded Hindi news and current affairs Internet property that will seamlessly integrate the former’s strong hindi content with the latter’s formidable online presence.

The partnership will create a richer online Hindi user experience, with Jagran’s original content across news, current affairs, sports, entertainment and other features. It will be complemented by Yahoo!’s innovative, user-focused internet products and services offered in seven Indian languages, including Yahoo! Search, Mail and Messenger.

The agreement outlines that the duo will share graphical and keyword advertising revenue generated by the property with Yahoo! India managing the advertising sales and ad-serving for the new co-branded property.

Both companies will also partner in distributing Yahoo! India’s search and small and medium business offerings.

“This is a partnership that will reshape the online Hindi news and current affairs landscape – in terms of customer experience, user engagement and monetization. We hope to provide this unique content mix to our users who constitute over 80% of India’s online audience,” said Aparna Pujar, director, Products, Media and Entertainment, Yahoo! India.