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MONDAY, FEBRUARY 13, 2012

Former national creative director of Rediffusion DY&RK.S. Chakravarthy is now working as a director with Mad Films, a part of Mad Entertainment Ltd. He is one of the many directors on the firm’s panel. At Mad Films, he has been directing commercials for Leo Burnett India Pvt. Ltd (Bajaj fans) and an anti-smoking film for Grey Worldwide. There’s some work for Henkel underway too, he says.

Ramesh Ramanathan

Ramesh Ramanathan

The national creative director of Saatchi and Saatchi Pvt. Ltd, Ramesh Ramanathan, has put in his papers. Ramanathan has spent more than two decades in advertising. Confirming his exit, R. Shantakumar, CEO, Saatchi and Saatchi, said a replacement had not been found yet. The agency is currently talking to candidates from other ad agencies, and a decision will be taken shortly. Ramanathan could not be reached, but the industry buzz is that he is hoping to start his own venture.

TBWA India has hired Rajesh Kochhar as associate vice-president (account management) for Delhi. Kochhar moves from Lowe Delhi, where he headed the Maruti Suzuki team India among other things. He has 16 years of brand and advertising experience, and has worked on brands such as Gillette, General Motors, Nestle, Perfetti, Coca-Cola.

Said Kochhar: “I started my career with this agency, and it is a great feeling to be back with them. Today, TBWA is a future facing agency. With ‘disruption’, they have created a tool that not only helps create cutting-edge and effective communication but also helps add immense value to their clients’ business. ”

Sandeep Madan

Sandeep Madan

Rediffusion DY&R has appointed Sandeep Madan as executive vice-president. Madan will head the agency’s operations in Delhi. Madan, whose last assignment was as senior vice-president and profit centre head of a business unit at Publicis India (Delhi), will assume this role shortly.

“Rediffusion DY&R Delhi promises to be an equally challenging opportunity, and one I look forward to eagerly. The Delhi office, with Airtel, Xerox, ITC and LG, boasts of some of the best brands in the country—under one roof. With the teams in place both at Delhi and nationally at Rediffusion DY&R, it’s going to be exciting times ahead,” said Madan.

Mrigank Dubey joined Percept Picture Co. as project head, feature films, early this month. Before Percept, he was associated with Contiloe Films Pvt. Ltd as creative executive producer for a show called ‘Shh…Phir Koi Hai’.

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