It’s all about being able to match the requirements of the publishers with those of the advertisers. The publisher wants maximum returns on the real estate on his website. The advertiser wants good value for the money he wants to invest. Our challenge lies in how we are able to satisfy them both.
At this point of time we are also trying to draw in more and more sectors to advertise and market on the net. The FMCG sector of late has started advertising online quite rigorously. The fairness cream brand Fairever, for example, has had a successful online campaign with us. People have started realizing the potential of the medium.
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