New Delhi: Sunil Lulla has joined the Alva Brothers, as a director on the Board of three of its companies: The Holding Company of Alva Brothers; Miditech Pvt. Ltd. and the soon to be launched general entertainment broadcasting network, with Turner International.

Sunil Lulla, Director, Alva Brothers

On 1March, 2008, he will additionally take on the role of group CEO across the group and its subsidiaries. Sunil is transitioning from his current role of CEO, Times Global Broadcasting Co. Ltd.

With a financial interest in the group, the new role will offer him entrepreneurial opportunities as well as enable him build valuable businesses across the content chain.

Nikhil Alva, founder and chairman of Alva Brothers says, “expertise in building both businesses and brands in the media space will help realize this shared vision.”

Sunil has worked with MTV, Sony Entertainment Television, Indya.com, Smirnoff and HMV to name a few. He was associated with MTV’s high profile climb and has contributed to the success of television shows such as ‘Jassi Jaisi Koi Nahin’ and ‘Indian Idol’, for Sony Entertainment Television and recently, with the success of Times Now as a leading English news channel. With over 24 years across marketing, media and management, he has earlier enjoyed positions of seniority with JWT India, Taiwan and China, Diageo and Sa Re Ga Ma (formerly HMV).