The study was funded and commissioned by USIBC, a business advocacy organization of the Top 200 US companies with business interests in India. The organization, in turn, is financed by members.
The data was collated using information gleaned through interviews with industry players and entities engaged in piracy, as well as anecdotal evidence from “trusted” secondary sources, to arrive at an estimation of the revenue losses.
Balsara and his team used a three-stage process, where at the first stage, the size of the market and value of each strand within the various segments were estimated. The second stage involved determining the key factors involved in the loss of revenue to piracy, by holding interviews with legal experts, industry bodies, companies and individuals “engaged” with piracy.
The final stage of the process was to validate the findings through reconciling the estimates via data from a different set of experts and media companies.
E&Y reached its job loss estimates based on the current employment-to-revenue ratio, while accounting for other factors including the use of technology, capacity, and which stage of production would be the hardest hit.
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