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SUNDAY, NOVEMBER 08, 2009 11:59 AM IST

Mumbai: An aggressive customer acquisition drive has taken its toll on India’s second largest credit card issuer, SBI Cards and Payment Services Ltd (SBI Cards), with defaults rising to possibly the highest in the industry.

The company is a joint venture between the country’s largest lender State Bank of India (SBI) and GE Money, the Indian subsidiary of General Electric Co., a conglomerate that is also the world’s leading consumer finance firm with more than $200 billion (Rs8 trillion) worth of assets and 130 million customers.

SBI Cards, which has so far issued about 3.5 million credit cards, has posted a net loss of Rs186.61 crore in the quarter ended December 2007, its first since 2003, wiping out a substantial portion of its net worth (equity and reserves). SBI and GE Money pumped in Rs200 crore of capital into the company in the quarter.

What should worry the credit card firm more, however, is its rising non-performing assets (NPAs). As on 31 December 2007, its NPAs stood at 16.28%, possibly the highest among all credit card issuers in India. This means 16.28% of the total outstandings of customers could not be collected by the company.

Om Prakash Bhatt, chairman of State Bank of India. As a fallout of the loss and defaults, the top management of SBI Cards is being recast and Roopam Asthana, CEO of the firm, is on his way out

Om Prakash Bhatt, chairman of State Bank of India. As a fallout of the loss and defaults, the top management of SBI Cards is being recast and Roopam Asthana, CEO of the firm, is on his way out

More than 28 million credit cards are in use in the country. ICICI Bank Ltd, the largest private sector lender, has issued the maximum number of cards, close to nine million. Citibank comes a close third to SBI Cards, having issued 3.4 million cards. Other large players in the business are HDFC Bank Ltd (more than 2.5 million), HSBC and Standard Chartered Bank (about two million each). Barclays Plc., the newest entrant in this segment, has issued around 500,000 cards in the past one year.

None of the banks reveals NPA figures for its credit card business but analysts estimate this at between 5% and 7% for most.

As a fallout of the loss and defaults, the top management of SBI Cards is being recast and Roopam Asthana, chief executive officer of the company, is on his way out. Asthana, the former head of the card division of HSBC, took over this assignment in 2004.

People familiar with the development, who did not wish to be identified, said SBI chairman O.P. Bhatt, and Yoshiaki Fujimori, president, GE Money Asia, who is also on the board of SBI Cards, are in the process of identifying Asthana’s successor, and that one of the deputy managing directors of the bank will be made the chief executive.

SBI also plans to play a more active role in running the company amid speculation that all is not well between the two partners.

Bhatt confirmed that SBI Cards has made a net loss in the quarter ending December, and said both the bank and GE Money have recapitalized the company. He denied that there is any rift between the two partners.

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Daniel Said:


As a holder of an SBI Card and an ex-employee of SBI, I am not at all surprised that SBI Cards has made a huge loss, considering how unprofessionally the company is run. I have had to run from pillar to post to get them to mail the monthly statement. Their standard response is that there is a problem with my mail box, though I am able to receive all other mails. Their so-called help line is unavailable most of the time, and e-mails elicit routine replies without any application of mind. Considering that SBI Cards carries the name of the SBI, it is high time that the top management of the SBI played an active role in running SBI Cards; otherwise, they will run the risk of SBI cards besmirching the reputation of the parent.

Posted On 4/10/2008 12:38:57 PM
Re: neha Said:


i don't think it's appropriate to make general statement based on a narrow personal experience. i am also an sbi card holder and find their service excellent in all respect. yes abt SBI's professional mgmt, their home loan npas are touching 3% ( comparitive fig for HDFC is close to 1%), talks about their risk management capabilities. left to sbi alone the NPAs could shoot to 25-30% in the card portfolio

Posted On 4/10/2008 4:50:40 PM
Re: amit Said:


Pl understand its a small world .You'll meet people from SBI Cards in the market sooner or later.They wont have good openion about you..

Posted On 4/16/2008 4:28:54 PM
Re: prakash Said:


i fully agree with u.they dont see drop box one of my ch was undated. instead informing me quickly they inform after amonth debitng the charges for late payment the r prompt enough.I wrote letter to ajay Bharati VP sbi card whse letter itself isundated top to bottom its fools peradise Explaining several reasons I asked him following quest. [space is less hence details not possible] quote'under the circumstances a] don’t you think Mr Ajay Bharathi its fit case for consumer forum? b] with all the above facts do u feel you need customer to SBI card? c] Don’t you think I should share my experience of SBI card [which make life miserable?] with the Press.& TV d] don’t you think Your ‘undated’ & ‘ wrong quoted date’31.1..2008’[instead 31.01.2009] in 2nd line of the letter also should be accounted for some where as you do it cruelly debit to the account of the customers ? 4.on special pleading helpline man reversed delayed charges vide MQ 008056001360 What about Rs 300/-? This is the cost due to delay attributed by SBI card itself whi customer should be penalized? Timely phone call would have sorted it out all. You need to flush your system to become customer friendly or else SBI Card Make life Miserable

Posted On 2/25/2009 2:52:05 PM
abha Said:


as an ex employee of GE, I am not surprised that the company has ended this way. It just had to

Posted On 4/22/2008 9:50:46 AM
Ajay Said:


I went to SBI's Head office on 5th Feb'08, I don't know why they have hired people like Mr. Ashish Shrama ... they have got attitude problem and they are least bothered about SBI they think thery are from GE and they are the boss ... they even don't ask its customers for water when they come to its branch

Posted On 4/24/2008 8:52:59 PM
Murali Said:


LOUSY SERVICE, LOUSY CUSTOMER SERVICE DEPARTMENT, OVERALL A LOUSY OPERATION!!!

Posted On 8/18/2009 8:40:16 PM