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SUNDAY, NOVEMBER 29, 2009 1:59 PM IST

Mumbai: Walk the red carpet with Bollywood celebrities at the annual International Indian Film Academy (Iifa) awards.

In an attempt to attract young people, and promote aggressive bidding as well as the “collectible culture” here, that’s the kind of product online auction platform eBay Inc., California, USA, is selling these days at a starting bid of Re1 on its Indian site.

The effort, launched earlier this year, is part of a new initiative called “Pop Culture”.

And, in a slightly unusual move for the company, which acts as a platform to connect buyers and sellers, eBay India is actively approaching companies such as entertainment firm UTV Software Communications Ltd, online movie store Shemaroo Entertainment Pvt. Ltd, and the Indian Premier League (IPL), to advise them on what could sell.

While collectibles are an important source of revenue for eBay in developed markets—globally, $2.9 billion (about Rs12,360 crore) of its total $59 billion sales in 2007 came from collectibles—technology and lifestyle products account for most of its sales in India.

“We (eBay India) did not have that as a strong DNA earlier, but collectors are fairly important to us now,” said Deepa Thomas, senior manager, Pop Culture, eBay India.

Most collectibles sold on eBay India have been conventional items such as coins and stamps. Through its latest initiative, the company hopes to tap into a market that has no replicable offline shops, but appeals to consumers in the age group of 18-35.

The website has two million registered users in 670 cities in India.

“The idea,” said Thomas, “is to offer products or experiences that are not easily available elsewhere.”

For this, the company has homed in on three categories of collectibles: Experiences, such as a photoshoot with the Bachchan family; autographed memorabilia such as Jodhaa Akbar movie posters signed by actors Hrithik Roshan and Aishwarya Rai Bachchan, and branded merchandise such as lassi glasses made specially for Kings XI Punjab, the Mohali team of IPL.

The celebrity auctions attract up to 10 times the number of unique visitors when compared with average auctions, the company said. For example, it got 1,000 unique visitors for its auction of a day on the sets of the movie Mere Baap Pehle Aap. Regular auctions draw 120 unique visitors, on an average.

For eBay, which typically charges 5% of the sale value as commission, the spike is not just in visibility but also in revenue.

While it is difficult to ascertain the actual value of celebrity items auctioned, the company said they have often fetched higher prices than consumer goods.

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Tracy Said:


This is just a smokescreen to keep covering up the padding, by buy.com.

Posted On 6/27/2008 2:27:26 AM
Tracy Said:


Ebay is causing sellers to leave in droves, with the new policy changes and tens of thousands of sellers and buyers are irate. The recent changes are just plain idiotic. Sellers can no longer leave negative or neutral feedback, even if a buyer bids, wins your item, ignores your emails and doesn't pay. What right do they have to leave any feedback, if no transaction has even taken place? We have sellers, bidding on competitors items and ruining their feedback, just to get a boost, on their own items. Ebay also went in and retroactively turned all neutrals, into negatives, based on a assumption. Neutral, means just that. How can ebay change the meaning of a word, to mean something else? They started giving new discounts to people with good ratings, but they knock them down first, with the neutral change, so that many can't even meet the requirements, for the discount. This is not the worst of it. We have thousands and thousands of sellers, who have closed their stores and we KNOW that the listing count should be going down. But, we have uncovered the source of the raised listing counts and this is how ebay is throwing off the boycott, so investors don't hear the "Noise" as John Donahoe call it. I can't see it being anything, but fraud. The seller BUY or Buy.com was taken on by ebay, right at the time ebay KNEW they were going to lose sellers. They are using buy.com, to pad the listings, to make it look like the count is up, when it really isn't. We have found thousands upon thousands of fake listings, that have no description and you can't even bid on them. I personally found them ending tens of thousands of listings early, saying they are no longer available for sale and then immediately relisting them. Most likely to keep the sell through rate up, which was dwindling and then relisting them again, to up the listing count 2 fold. Buy.com, doesn't pay listing fees, so these millions of listings, are not bringing in revenue. Their sell through rate is around 5%, when I last heard, so the listings themselves aren't bringing in much either. If Buy.com's millions of listings were removed from the count, it would be millions less and shareholders would be wondering what is going on. They wouldn't have to do much searching because the word is finally getting out. Isn't this making the stockholders think that listings are up, when they really aren't? We have all the proof documented. I even have it documented of when I was talking to Ebay Live Help and asking them about all the ads, being ended early and it immediately stopped, when they found out that we knew about it. We just feel that you should know what's going on and ebay is doing their best, to hide it. We can see what the funds are losing, by going to the following link and just think it is awful, the amounts of money people are losing. We understand a lot of funds are holding on, hoping it will go back up with the new changes, but we don't see it getting better and just feel that you have a right, to know. You can go here and check out the article, from the Wall Street Journal and you will see that the page takes forever to load, because there are so many complaints about ebay and their new policies. http://blogs.wsj.com/biztech/2008/06/24/ebay-angers-sellers-pleases-buyers/ You can also go to ebays own feedback message board to find thousands upon thousands of boycotters and sellers who are now getting ripped off from the changes. There are even loads and loads of sellers, who have been put out of business, overnight: http://forums.ebay.com/db2/forum.jspa?forumID=113 Have you seen any of the videos, taken from Ebay Live 2008? Well, have a look: http://www.youtube.com/watch?v=IHY0r3Sn9rc http://www.youtube.com/watch?v=zBX4vRjPHXM http://www.youtube.com/watch?v=Cro1Gp5dTVA Then you have this, the interview on talk radio, where the screaming guy in the first video, calls in: http://www.blogtalkradio.com/fruity And you can't forget the NEW buyers that are coming on to ebay, taking advantage of the new policies. They are all over the place. Before we had a way, when it was a fair playing field, to neg non paying bidders or bidders who do a chargeback and don't send the item back or they send a box of rocks, instead of the item or they just plain say "I didn't get it". It's really gotten out of hand. I apologize for the content in these videos, but it is the only way to show what is happening: http://www.youtube.com/watch?v=OQ9D4qwiXcE http://www.youtube.com/watch?v=ub1xhxQU19w Thank you for reading and we hope you at least try to contact ebay, on the padding of FREE listings. Tracy Fair and thousands of other ebay members

Posted On 6/27/2008 11:13:34 PM