New Delhi: Its a studio unlike any other. But it will still warm the cockles of any car lovers heart. For any motorhead, BMW produces high art.

It is only the second such studio by the German luxury automaker anywhere in the world and the first one by any carmaker in India.

Commenting on the studio’s inauguration in Janpath in Delhi, Peter Kronschnabl, President, BMW India said, “The BMW Studio is conceptualized to offer an experience that fully meets our customers’ requirements and make best use of the brand’s strength. We are confident that the BMW Studio will provide an exclusive BMW experience coupled with excellent service and the perfect ambience. The BMW Studio has evolved from fresh thinking that will align our thoughts and actions to the evolving aspirations of our customers.”

The 1600 Sq feet BMW will offer actual and virtual test-drives, along with customized car solutions to influence customers’ buying decisions and generate sales.

The studio will also showcase a wide range of BMW lifestyle products such as BMW Shirts and Jackets, Golfing kits and baggage.

With the automobile industry in India going through a sluggish phase, BMW will like some of the interest so generated translated into sales.