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FRIDAY, NOVEMBER 21, 2008 4:55 PM IST
  • Posted: Tue, Aug 26 2008. 11:36 AM IST

Mobile phone ads in TV up 27% in Jan-June 2008

National channels had the largest share of mobile phone ads; Nokia topped list of advertisers

Livemint.com

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New Delhi: Advertising on television by mobile phone makers rose 27% by volume during January-June 2008 compared to the corresponding period in 2007. Nokia Corp. topped the list of advertisers within this category.
A report titled ‘Advertising of Mobile Phones’, released by AdEx India, a division of TAM Media Research, also says National channels had the largest share of mobile phone advertisements on television.
Click here to read the full report.
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SAMAR Said:


When sales in every other comparable product category (e.g. reduced footfalls in malls) are de-celerating, it is strange that one category, mobile hansets and talktime is going up. Every thing else for an Indian could possibly be contained , but not his talking.

Posted On 8/26/2008 12:25:41 PM
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