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SUNDAY, NOVEMBER 08, 2009 5:44 AM IST

New Delhi: Subhiksha in Sanskrit means “the giver of all good things in life”. Just don’t tell that to some vendors in the Capital’s largest wholesale market for fruit and vegetables, who allege that the no-frills discount retailer, Subhiksha Trading Services Ltd, hasn’t paid them their dues for the past several months.

As a result, many wholesale suppliers in Azadpur mandi, or market, say they have stopped supplying to various Subhiksha outlets in the National Capital Region (NCR) as Delhi and its environs are collectively called, after their payments were held up for anything between two and six months. As a rule, bulk buyers pay up suppliers within a month.

Click here to listen: National corporate editor Archna Shukla says the retail chain can ill-afford the fallout

A senior office bearer of Vegetable Traders Association of Azadpur put the amount due to suppliers at around Rs2 crore. He didn’t wish to be identified. At least half a dozen other fruit and vegetable sellers in the mandi, however, said it could be as high as Rs3 crore.

A trader, who did not wish to be named, said: “I will stop supplying to Subhiksha the day I recover my dues.” He claimed his outstanding against the firm was more than Rs30 lakh. “If I stop supplying to them, they may withhold my previous dues.”

A Subhiksha official, however, downplayed the issue.

“If you are doing business and someone’s payment is delayed, it could be for several reasons. It could be because of supply issues, quality issues, or billing issues,” said Ashu Phakey, president (Delhi region) at Subhiksha. He said he was unaware of the payment-related problem at Azadpur even as wholesalers maintained they called on him at his office as well as spoke to him on phone. “Since they are not organized kind of vendors, they, at times, have problem in being able to reconcile their accounts because they don’t operate with all the invoices…so some guys may have problems.”

Feeling the heat: Subhiksha MD R. Subramanian The discount retailer is facing a supply crunch in the NCR, with many wholesalers of fruit and vegetables stopping supplies to the firm over non-payment of dues. Harikrishna Katragadda / Mint

Feeling the heat: Subhiksha MD R. Subramanian The discount retailer is facing a supply crunch in the NCR, with many wholesalers of fruit and vegetables stopping supplies to the firm over non-payment of dues. Harikrishna Katragadda / Mint

R. Subramanian, managing director of Subhiksha, said he was also unaware of such a problem at Azadpur. “We work in a completely decentralized system...we do not really handle payments to vendors centrally at all,” he said. However, he admitted that there are some “reconciliation issues” and said Subhiksha’s “team in Delhi was going through a large-scale reconciliation of accounts in Azadpur market”.

Mint couldn’t immediately ascertain whether alleged payment delays were restricted to NCR, or were broader.

But in NCR, many vendors, who have not been paid their dues, say they have stopped their supplies to the retailer.

Sujeet Kumar of Sujeet Ajeet and Co. said he stopped supplying to the retailer two months ago after unpaid dues amounted to around Rs25 lakh.

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Manas Said:


In continuation to an article that appeared in Mint some time back.. "bringing back retail realism" (http://www.livemint.com/2008/08/27002851/Bringing-back-retail-realism.html) , I had listed out a number of points on just how high and how much the retail exuberance is irrational. Subhiksha to me is the best and the biggest example of "how to get retail management wrong". To list down the bullet points on this 1. Unmindful Expansion: Subhiksha took a lot of pride on matters of number of stores opened per day/per week/per month... 2. ... without Consolidation: Very few stores would have been profitable in terms of cash flows 3. Flouting all possible rules in Retail management. 4. The staffing and the personnel quality was pathetic but the pay was very good. 5. The terms of business were not always ethical or right minded. 6. Whither Inventory management? 7. Footfalls, turnaround and turnover being the guru mantra: Subhiksha never understood its customers 8. The only USP was discounts... hardly a sustainable competitive edge! 9. Your vendors only have a limited leash...expecting infinite credit cycles to make up for your ROIs is hardly good vendor management 10. Downstream supply chain was not integrated. Bulk buying is not a source of advantage. 11. Diffused focus: Subhiksha sold fresh vegetables, medicines, groceriezs, mobile phones, accessories and more.. where was the focus? How robust was the business model and the manpower to handle such diversity? Now i hear CDIT format stores under the Subhiksha aegis... When will you learn Mr. Subramanian? Bottomline: No one "buys out" a sick horse. At this rate... Mr Subrmanian.. you would go bust!

Posted On 9/5/2008 2:19:59 PM
Re: pradeep Said:


Manas , I think u have done a detailed study on subhiksha retail.Do you think Mr subrmaniam needs to learn from you fundas of retail. Pls brush up you study report as 1.Mr R.S have not even once thought of seeling its dear baby subhiksha. 2. The roboust store opening done by subhiksha had stratergy to get best property in least rates and got it also as it was first enterant. compititors ar still searching and not able to expand due to high rentals 3.Pls brush up your study on subhiksha aa its going on complete restructuring in HR BAVKEND IT ETC which require experienced people not advice from people like who does not understand ABC of retail

Posted On 9/7/2008 12:24:23 AM
Manas Said:


Hi Pradeep Did not know that i was touching a few raw nerves. No sweat. I am sure it has a turnaround story. It better happen fast. Take care.

Posted On 9/8/2008 11:36:12 AM
Re: sukumaran Said:


R S used to lend money at 72% to promoters in trouble. He had a half baked business called Intel which he passed off to Indiainfoline. He messed up a bombay stock exchange card in Mumbai. He has always been on he wrong side of law. surprising he has sebi approval for a mutual fund called Matrix mutual fund. Dont call him God, he is nearer devil.

Posted On 1/20/2009 7:38:03 PM
Subhiksha Said:


Manas's comments are reality what subhiksha is facing.

Posted On 10/3/2008 10:23:42 AM
manoj Said:


This kind of situation is eye operner for other retail industries too.All are surviving just selling to retailer not to consumer.Day by day the unorganised retailers becoming more strong and getting organised and organised retail facing problem to run the store and operation.Expectation of the organised retailers are very high which is very difficult to achieve.Every one know what they are earning its just a loss per day nothing else.Organised retail has only help to increase the property rates nothing else.

Posted On 10/4/2008 12:19:38 PM
vishal Said:


Well i think from all these pro and anti stories, nothing seems to be emerging. But one think is true, that organized retail is facing problems, be it Spencer, 6-ten, Big Bazaar - they are all facing problems. Look at what happened to reliance and bharti walmart, No news from there side. Are Bharti Wallmart project still there? What is reliance doing? No answers. Big rosy picture, nothing else. Reality is bit bitter.

Posted On 10/15/2008 1:00:56 PM
Re: subhiksha Said:


sir there are some anti subhiksha give this type of message that subhiksha making fool,it is fraud.bt we know its is not like dat.so we all are with u.

Posted On 10/19/2008 9:23:55 AM
vishal Said:


Well i think from all these pro and anti stories, nothing seems to be emerging. But one think is true, that organized retail is facing problems, be it Spencer, 6-ten, Big Bazaar - they are all facing problems. Look at what happened to reliance and bharti walmart, No news from there side. Are Bharti Wallmart project still there? What is reliance doing? No answers. Big rosy picture, nothing else. Reality is bit bitter.

Posted On 10/15/2008 1:00:56 PM
Re: RohitRom Said:


we know that there is no money matter,bcoz i m also the employee of subhiksha.i got all pending salary on every next month.so how thopse anti person can said its a financial crushed.no its not like that..and if anti subhiksha man know dat from last 2 month our sale is in d-growth our outlet is not in profit after dat our respected R.S send salary to everyone on next month so they can said that mr R.S making fool to everyone.

Posted On 10/19/2008 11:00:39 AM
riyaz Said:


i am working with subhiksha as an outlet manager. till date i have not recieved my august salary. my staff who worked for subhiksha with out receiving more than two monts salary are upset. i think this is unfair to my staff.

Posted On 10/30/2008 4:10:25 PM
rohi Said:


i hav gone thrugh all comments.. my question is can any organisation run w/o money--?as subhiksha not giving salary at right time oct 2008 due till date,employees ta bills are pending,their day to day expences are pending. market feedback is negative and RS is making fool to himself and others too.

Posted On 11/27/2008 9:01:30 AM
saravana Said:


Subramaniam is a cheat and Fraud. How come an enterprener who owns 1000 or retail supply market is not aware of the bill payments due to their vendors also the salaries pending to their employees. If he is really not aware of this, then it shows he is incapable of maintaining the supply chain market. My uncle is one of the main vendors of Subiksha for their detergent soaps and oowder. He was supplying to Subiksha for the last 8 years. From the beginning, Subiksha always had 3-4 pending bills ( almost around 5-10 lakhs). But, when asked about this, they said that it is their Policy for all the Vendors. Now, currently my uncle almost has a pending amount of Rs15 lakh from Subiksha. My uncle really got drowned and it will be difficult for him to get up if subikhsha didn't pay this amount. Can anyone do anything to get Subiksha to pay all their vendors

Posted On 11/30/2008 5:01:45 PM
raj Said:


R.S is fraud, cheating the employers salary. how it goes in loss, is there any reason. the reason they tell is humbug. R.S is cheating the govt also, by saying subhiksha is going on loss. so we can't pay the tax. R.S has lot of black money.

Posted On 12/7/2008 12:25:00 PM
A Said:


All the negative comments are only reflecting 10% of real RS. He is fraud to the core and he has cheated the banks, public, government and what else there to cheat.

Posted On 12/10/2008 11:09:36 PM
Re: Tanu Said:


Subramanium is not less than the terrorist. He has finished his thousands of employees career even some employees families are in deep trouble. For the last 3 months he has not paid salaries. God will punish him.

Posted On 12/18/2008 11:21:49 PM
vikas Said:


i am the employee of shubhiksha trading services, i am telling you that we are not receving the saliry from the oct, nov and dec. and no bady is telling to us when we will receive the saliry.And company is not paing the rent of outlet to property owner.all owner saing that if company will not pay the rent checq to 31 dec, thay will lock the sutter and ca,nt do open the outlet in future.

Posted On 12/25/2008 3:55:28 PM
Rahul Said:


RS and entire Subhiksha team is fraud and group of Fraud people. If anybody wants the proof ring me at 9811806274. I will give you enough proofs.

Posted On 1/27/2009 7:55:25 PM
Rahul Said:


Hi Rasul, as far as Subhiksha is concerned, they are handicapped now. The interesting part of Subhiksha is that it's head office at 35, Neb Sarai in New Delhi is locked for non-payment. You can see what kind of reputation Subhiksha has.

Posted On 1/28/2009 6:55:50 PM
Aggarwal Said:


Sir, I had read your article and things are true to some extent. I have been myself a supplier to Subhiksha for Branded FMCG products. We work on low margins fixed by the manufacturers for services being provided to our clients. Total transactions are TOT based. Chairman's version that payments are not centralized is wrong as all the payments are being made from Chennai HO to us. Our Inv. no. 95 dt. 19/07/08 for Rs.174737.00 with due date of 26/07/08 has not been paid till date. All the stocks have been sold by them. Our repeated attempts telephonically, personally has all gone in vain. Do they have any reply?

Posted On 2/5/2009 10:50:21 AM
ashwin Said:


Excuse me ! sir subkisha has my shop on rent in vikaspuri:- galaxy market shop no.16. It is closed since 6 months and I as the owner of the shop has not received my rent, so i request you to mail me your Delhi head office phone number as well as address . I will be highly thankful.

Posted On 4/10/2009 5:22:08 PM