Sharma of QuBitTechnologies says even larger parties may be able to take advantage of the Internet if they emulate parties abroad.
“The way the Web is being used abroad by politicians has something to teach us. Apart from the audience, which is young or has a technological bent of mind, the driving force is collection of money (for campaigns). Unlike India, they have to collect money within the limits set by law. The amount of money that can be collected from an individual is limited, so they have to reach out as far as possible. More than half a million people have contributed to (US presidential candidate Barack) Obama’s campaign,” he says.
krish.r@livemint.com
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