New Delhi: Abhinav Bindra, who got India its first individual Olympic gold medal this August, will now be brand ambassador for consumer goods firm Samsung India Electronics Pvt. Ltd, the company said on Friday.

Advertisers are scrambling to cash in on Bindra’s success after he won gold in the men’s 10m air rifle event at the Beijing Olympics. State-run Steel Authority of India Ltd, India’s biggest steel maker, had earlier declared Bindra as its brand ambassador on 25 September.

And that’s not all that Bindra, 26, will have on his plate. At least three new deals are likely to be made public in the next 10-15 days, his media manager said. “We do not want him to endorse a lot of brands at the same time, as he should be able to do justice to each one of them,” Sarabjit Duggal, president of B Formula Entertainment Corp., said, declining to name the other companies.

“We are looking at banks, insurance companies and watch makers for endorsements,” he said. According to a person close to the deals, Bindra’s endorsement value could be anywhere between Rs2 crore and Rs4 crore.

Bindra plans to open at least 500 schools across India to impart quality education and sports training. “A part of his endorsement fee will go into developing and nurturing young talent in this country by opening schools and supporting kids who cannot afford training,” Duggal said.