New Delhi: Advertising agencies had a Diwali bang despite the global economic slowdown, said the Spatial Access Media Solutions latest update on advertising account movement for the period 21 October 2008 to 3 November 2008.
Also See: Account Movement (Graphic)
Mudra and Leo Burnett received a share each from the BIG TV Rs60 crore creative account. Star Union Dai-ichi Life Insurance, a new insurance venture, empanelled four agencies to handle the Rs15-16 crore creative business.
Another major creative move came from Punjab National Bank increased its list of empanelled agencies form four to eight this year. The size of the business is around Rs30 crore.
In media, Diageo India consolidated its Rs18-20 crore media account with Starcom Worldwide, which was earlier split between Mediaedge:cia and Lodestar Universal. Lodestar Universal also bagged the media duties of ING’s brand campaign, adding Rs35 crore to its kitty.