New Delhi: Bharti Retail, part of Bharti Enterprises, has announced the company’s entry into the mid-format compact hypermarket segment, with launching the first ‘Easyday market TM´ store in Ludhiana.

The company already operates 17 neighbourhood format stores of 2,200-4,200 sq ft under the brand name of ‘Easyday´ in Punjab and Haryana.

The new mid-format store is of 25,000 sq ft would offer items ranging from apparels for men, women and kids, home furnishings, home ware, cosmetics, a wide range of kids toys, small appliances, mobile phones and stationery, bakery, meat, poultry and fish, fruits and vegetables, grocery and general merchandise, Bharti Retail said in statement.

“Our consumers desire everything that is available across different markets, to be under one roof and also want everything to be available at the best price every day. This is exactly what Easyday market TM promises to deliver,” Bharti Retail Ltd President and COO Vinod Sawhny said.

The company, however, did not provide details regarding the company’s investment in the new format or expansion plans.