Sridhar: Let me address this. Our target is really SMB’s. What I mean by that is we don’t have an enterprise sales force like say Oracle or SIP or Salesforce.com. So that is what is different. So we have a product that is addressed to a market and we don’t have a sales force addressing those enterprise markets. So that is what is really different and when I say we focused on SMB’s I mean in terms of the sales in marketing strategy. It does not mean large companies don’t ever come to us, they do and we have conversations. I can’t really comment on any specific companies but we do have engagements in companies but our focus is serving the SMB’s. What I mean by enterprise market is addressing them through an enterprise sales force. That I have a philosophical problem with it because if you look at a company like Salesforce and how much money they are spending on their enterprise sales force and the marketing associated with it, I find that just too much. I am not going to spend that much of money to reach that market. This is what I like to say we are like really southwest airlines we have simple business model, low prices and so that targets a lot of consumers but also lot of business people fly but they don’t specifically target business users like we have a business class, we have special services, you know how Southwest operates its exactly the same way. Our product that is really good for the SMB, priced well, enterprises like that price so they come to us but just like Southwest we don’t actually roll out a business class fare for them and happens to call the model because that is what bloats your cost which is why Southwest is profitable while the others companies who are traditional carriers are not profitable. That is really the business model difference.
Kamla: Do you consider yourself lucky because of what has happened at the economic side with the meltdown. One of the things that is going to happen next year is there is going to be a drastic cut of IT spending. Enterprises have already said that so for the next 12 to 24 months there is going to be huge change in the way spending is going to occur in the IT industry. How are you evaluating your opportunities and preparing Zoho to take advantage of that because I know during weekend time looking at the economic landscape of the world so I am assuming that you have already come up with some kind of a marketing strategy to reposition Zoho.
Sridhar: To be honest I have been an economic pessimist for a several years now simply because of all the bubbles I have watched during 2006 for example like I have been pessimistic about this and so we have already well positioned for that in a way that is part of what has informed us about this kind of a low cost strategy. I felt that it would stand the test of time you know bad economy to do well. And because I was a pessimist so that is why we adopted this strategy of low price-low cost strategy because I felt that would do well in difficult times. Having said that I definitely don’t think it is going to be a markable part even for us. Even for us it is going to be difficult, spending is going to be cut across the globe, even if you are an expensive vendor or a cheap vendor it does not really matter it is going to be cut and I don’t believe anyone is going to be immune. Recently I tell our people we are not going to be immune we have to face the music and it is going to be tough out there so we are mentally preparing ourselves for really tough times and our only hope is that differentially we will get to do better than Salesforce which has an expensive product.
Kamla: So you did not answer that question straight because in one of the previous answers you mentioned that Salesforce has this bloated enterprise sales group and yet the economist called you a dangerous guy because you could potentially take away money from the other competition and in some ways the changed economic landscape is going to aid you. So that is where I want you to answer that question in a very clear way with no marketing terms associated just plain and simple.
Sridhar: Yes, in difficult economic conditions companies large and small are going to look for bargains and look for a better value in their software spending and we hope to be there serving them and offering the right product with the right price, right price is important now.
Kamla: Would you drop down further?
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