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SUNDAY, JULY 05, 2009 10:41 AM IST
Hyderabad: AUK-based organization that bestowed Satyam Computer Services Ltd its highest honour—the 2008 Golden Peacock Global Award for Excellence in corporate governance—in September, plans to reconsider the decision after serious questions over lack of governance at India’s fourth largest technology outsourcing company.
 Losing ‘effectiveness’: Satyam’s chairman B. Ramalinga Raju. Hemant Mishra / Mint
Losing ‘effectiveness’: Satyam’s chairman B. Ramalinga Raju. Hemant Mishra / Mint
If its board concludes the award was undeserving, given recent questions about Satyam management’s attempts to use company money to buy two firms owned by the family of Satyam chairman B. Ramalinga Raju, the UK-based World Council for Corporate Governance says it may ask Satyam to stop using the award in its branding and publicity.
“What has come out in this case, as indeed in several high profile cases of malfeasance reported recently, is perhaps the ineffectiveness of the board despite its being constituted by men of such eminence,” said Manoj K. Raut, director general of the India office of Golden Peacock Award Secretariat. “The board and the jury will be meeting shortly to consider what further steps can be taken to rectify the situation and prevent recurrence.”
If the board, which is scheduled to meet in two weeks, concludes that its decision to give the award to Satyam was a mistake, the company would be asked to stop using the Golden Peacock logo or refer to the award for any purpose, Raut told Mint.
The Council has given Satyam a similar award, the Golden Peacock national award for excellence in corporate governance, in 2002 as well.
As per Council rules, the award logo and references can be used by a recipient for up to three years in branding and publicity.
A public review by the Council is another humiliating turn of events for Satyam and Raju, who, as recently as Wednesday, touted the Golden Peacock award in a letter to Satyam employees as proof of the “effectiveness” of Satyam’s corporate governance practices.
Satyam’s management has been caught under a governance spotlight after the management led by Raju got unanimous board approval to spend $1.6 billion (Rs7,792 crore today) of Satyam’s money to “diversify” by acquiring two infrastructure companies—Maytas Infra Ltd and Maytas Properties Ltd, both promoted by Raju’s sons.
An investor revolt forced Satyam to abandon the 16 December deals within 12 hours and amid continued questions about valuation, which Satyam management has stonewalled, and other governance issues, four directors, including highly regarded independent board members, have now resigned from Satyam’s board.
At the heart of the continued controversy is how a large related-party transaction into unrelated and troubled business areas, such as real estate, was pushed through by a management that later disclosed that its already small, 8.6% stake in Satyam had fallen even more as lenders who were pledged the promoters shares for loans started selling them in the open market.
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Rob Said:


The Black Book Of Outsourcing has awarded Satyam a Top 50 "Best Managed" Global Outsourcing Vendor ranking for the past four consecutive years. The Top 50 rankings are determined from the ballots of actual users of Satyam services who rank their leaders on 26 tough and distinct key performance indicators. Its a difficult award to achieve because clients must be validated and their scores are confirmed externally prior to being counted. It appears that workers have a different interpretation of the highly effective leadership team than the client who respect and appreciate the outcomes of Satyam organizations because of their leadership. Perhaps Satyam's board acted out of another phenomenom Black Book pointed out in the 2007 State of Outsourcing report..."Indian Executive Arrogance" which was remarked in the results by many users as possible detriments to keeping well-managed outsourcing organizations on track in 2008. Seems as if it came true...now new management from outside Indian can bring humility and open communications to these Indian firms suffereing from "Indian Executive Arrogance".

Posted On 1/2/2009 8:11:11 AM
Re: Biswashis Said:


I cannot subscribe to this viewpoint. The so-called 'outside Indian' management idea sounds patronising to me. I think we have enough examples of mis-management in the US/Uk, etc. Satyam's example is one of a miscalculation, which was quickly rectified. We should not attempt to read too much between the lines and hunt for malintentions where none exist.

Posted On 1/2/2009 8:14:17 PM
Raghavendra Said:


Excuse me! This is like the pot calling the kettle black!...and assuming that by doing so, it will be considered white! IOD and whosoever is responsible for conducting the reasearch (if any) leading to the award being given are themselves liable for some tough questioning and expeted to give answers. If sthey had decided that satyam was "awardable" a few months back...what was the basis?.....or was there none non-commercial?

Posted On 1/8/2009 9:27:23 AM