Hyderabad: Reliance Retail’s consumer durables arm Reliance Digital has tied up with REVA Electric Car Co, makers of India’s first electric car, for retailing RECC’s cars through its outlets across the country.

In addition to consumer electronics and IT products and services, Reliance Digital will sell Reva cars through its digital stores in Hyderabad and Delhi in the initial phase. Later this initiative will be extended to other cities.

The initiative by Reliance Digital is an attempt to promote the environment friendly car by bringing about social and environmental awareness among its customers.

“The tie-up offers a synergy as Reva car is a clean, green, technology product that is also plug and use, like the products sold through the Reliance Digital stores,” RECC President (sales and marketing) R.Chandramouli said.

Reliance Digital President and Chief Executive Ajay Baijal said: “We are extremely buoyant with this tie up as it would be an unique initiative wherein a technology retailer would move beyond its regular frontiers to promote and sell a forward looking technology which would support the cause of a safer and greener tomorrow in the automative arena.”