New Delhi: Leading private insurer Max New York Life Insurance today signed a deal with 3i Infotech for marketing its insurance and savings product Max Vijay in the rural market.

The company will distribute its products through 3i Infotech’s I-SERV stores in Haryana, Uttar Pradesh, Madhya Pradesh, Gujarat, Maharashtra, Goa, Andhra Pradesh, Tamil Nadu and Delhi.

“The tie-up with 3i Infotech will enable Max Vijay to expand its reach to consumers in remote rural areas,” the company said in a release.

The product is aimed at providing financial security to the rural masses in the country with insurance and savings benefits, for investments starting at only Rs1,000, Rs1,500 and Rs2,500.

“Our association with 3i Infotech is a part of our strategy to strengthen our presence across the country and help the underserved, to work towards building a financially secure nation,” Max New York Life Chief Operating Officer Rajit Mehta said.

Under the I-SERV brand, a comprehensive range of value-added services will be provided to consumers.