Mumbai: STAR Asia, the Rupert Murdoch-owned media and entertainment company, and CJ Home Shopping, a South Korean regional home shopping group, announced on Monday a 50:50 joint venture to launch and operate a home shopping network across India. The first stage of the partnership will be the launch of the STAR-CJ home shopping channel in the second half of 2009, said a statement from the two companies.
CJ Home Shopping chief executive officer Harri Lee said, “With a population of 1.1 billion, India offers a blue ocean opportunity in home shopping. Working with leading media company STAR and leveraging on the success CJ has had in markets such as Korea and China, we plan to offer a trendy and stylish home shopping television experience.”