Mumbai: Reliance Anil Dhirubhai Ambani Group-controlled Reliance Money, today announced a strategic business tie-up with India’s largest travel company, Kuoni India, for retailing forex products.

Under this tie-up, Reliance Money will partner with Kuoni India to set-up shop-in-shops at all the Kuoni and SOTC outlets across the country. They would also facilitate customer acquisition process of Reliance Money, a press release issued here said.

“The purpose of this tie-up is to get close to customers and provide them a convenient and cost-effective platform for meeting their forex requirements. Our tie-up with Kuoni India would help us provide customers additional convenient locations for completing their forex transactions,” Reliance Money CEO, Sudip Bandyopadhyay, said.

Rising foreign exchange revenue from the travel industry is encouraging both the international and domestic segment to expand their business.

Reliance Money would retail its forex products and services through the national network of over 70 Kuoni outlets, Bandyopadhyay said.