New Delhi: Don’t be surprised if the next call on your cell phone is from your area candidate or you come across a very catchy ring tone promoting BJP with the IT cell of the Delhi unit of the party coming out with a blue print to extensively use hi-technology to its advantage.

Value added services on mobile phones such as SMS and e-mail campaigns, blogs, conversion of all the promotional songs into MP3 format and using social networking sites- Facebook and Orkut- are some of the methods to be used in the campaigning for Lok Sabha polls next month, according to the blue print.

Convenor of IT cell Vivek Goel said “almost all the seven constituencies in the capital have substantial number of young voters and the party plans to use the high technology to best of its advantage to get them.”

“The use of e-mail, webcasts, SMS, MMS, blogs and social networking sites will help us connect with the young voters and we are encouraging our candidates to use these mediums,” Goel told PTI.

He said IT cell is also encouraging candidates to create their websites and blogs through which they will be able to communicate with the media as well as net-savvy citizens.

The party also plans to use the interactive voice response or IVR which is a computerised phone system that enables a telephone caller to get answers to standard inquiries through automated process.