Log has written
WEDNESDAY, FEBRUARY 15, 2012

New Delhi: FMCG company Emami India on Thursday said it has won three awards at the ‘Goafest 2009’ advertising festival for its television commercial (TVC) of its flagship pain reliever brand ‘Himani Fast Relief’ (HFR).

The company said the HFR ad-film has bagged three medals, including two silvers and a bronze in various categories at the advertising festival, which is organised by the Advertising Agencies Association of India (AAAI) along with The Advertising Club of Mumbai.

“While the TVC of Himani Fast Relief brand was conferred silver medals in the Film Singles and Film Craft categories, it bagged the bronze medal in Original Music Score segment,” Emami India said in a statement.

The company also said that on the back of the TVC, the Himani Fast Relief has registered a sales growth of 25%.

“The TVC has gone a long way in boosting our sales. Winning the awards is like a celebration of creativity. Riding on the TVC, HFR recorded a 25% sales growth,” Emami Group of Companies director Aditya V Agarwal said.

The ad-film was directed by Ram Madhvani of Equinox Films and conceptualised by Ashish Khazanchi of national creative director of Publicis Ambience, the company said.

READ MORE ARTICLES BY:
blog comments powered by Disqus
Inflation at 2-year low; risks remain
Fall increases chances of monetary easing by RBI; analysts warn macroeconomic risks could reverse trend
Home, auto and personal loans see sharp fall in growth
The year-on-year loan growth to capital-intensive industries slowed to 19.8% between December 2010 and...
Banks oppose Irda norms on retailing policies
With banks starting their own insurance ventures, non-bank promoted insurers have been finding it difficult...
Tata Motors net profit up on strong JLR sales
The company’s profit soars 41% to a record high of Rs 3,406 crore in the three months ended December
RBI warns on bad loans, but says situation not alarming
Sinha said it will be more challenging for banks to find equity investors after the stricter capital...