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TUESDAY, NOVEMBER 24, 2009

In January, PubMatic raised undisclosed funding from the same investors. “Given the environment, we felt that since our current investors were happy, we would talk to them rather than spend a lot of time talking to (new) investors. You have to balance how much time you spend on the company’s progress and on raising money,” says Amar Goel, chairman and co-founder of an optimization tool firm that helps online publishers in the US and UK derive more revenues from their platforms.

The outlook for start-ups with a strong idea and a great team aiming to solve a big problem remains strong, some venture investors insist. Says Niren Shah, managing director, Norwest Venture Partners India, “We look at what pain point is (the start-up) addressing? Is it scalable?”

The slowdown, however, has resulted in far stricter measures to judge what a great start-up means in these tough times.

namitha.j@livemint.com

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