Log has written
MONDAY, NOVEMBER 23, 2009

Some years ago, an architectural competition for the ideal house for India was won by a government engineer. His proposal for a single room cement and bamboo home at a cost of Rs8,000 was judged the best entry from across India. Designed 20 years ago, the house was seen as a thrust to a bold new future for Indian domestic architecture. But thankfully, like all new ideas, the project was quickly forgotten.

The Tata Nano, India’s big small car, has been similarly endorsed. As Beethoven’s music resounded in the dark hall, the strobe lights picked up the bubble of the Nano, and yet another conventional—but cheap—car rolled out of the assembly line. At Rs1 lakh, however, the car generated excitement that has reverberated beyond automotive circles. Its export potential, its compact design, its gleaming chrome and dynamic shape all naturally garnered moments of pride for a nation steeped in a perpetual state of unfinishedness. Incomplete roads, broken sidewalks, projects delayed—how could something as good-looking as the Nano be produced in India?

Certainly, in cosmetic terms, there are few objects on the Indian shelf that give such an absolute sense of national self-worth. And yet, beyond the allure of a beautiful product, the car addresses none of the larger concerns implicit in its release. It says nothing about the state of the roads on which it will be driven, nothing about the future of fossil fuels, nothing about technology or emissions or the environment. By all counts, it is a conventional car. It is, as Ratan Tata himself admits, merely the promise of a Rs1 lakh car, delivered.

How, then, do societies with far less need for experimentation promote bold ideas with rigorous parameters? And with less fuss? No one will argue that the central premise behind the Nano is aspirational. Like a house or a watch, people will buy it less to enact a physical change in their life than as a symbolic improvement of their condition. Yet when it is driven, the mere action of its introduction on to the road makes the Nano a public act, to which both the car owner and the manufacturer owe a civic responsibility. Is the one-time payment of road tax enough compensation for the 10 years of congestion and pollution the car will cause?

Without fuss, or Beethoven’s music, Japanese firms have been quietly and effectively working on hybrid cars, taking them from mere experiments to marketable commodities—each year refining the technology and design. Between them, Toyota and Honda have diligently reduced cost, increased electric and fuel efficiency and added features to cool the interiors without air-conditioning. Their understanding of driving conditions in the city and those on long country stretches has itself altered hybrid technologies to minimize environmental impact. A Chinese inverter company has produced a cheap electric car of such high standards that it is to be marketed in Europe. Chevrolet, a US subsidiary of General Motors, known the world over for its gas-guzzlers, is also promoting a new hybrid version, the Chevy Volt. An electric scooter has been introduced by the Italian firm Piaggio. Is there a Bajaj hybrid scooter in the making?

In a world living under the constant threat of depleting resources and increasing emissions, the Tata answer is a blip on the horizon. A conventional car run on ordinary fuel leaves little doubt on the primary intent behind the Nano being just another business opportunity. Yet among the business-minded in India, there are few people such as the Tatas—innovative, culturally conscious, urbane and ecologically aware—to come up with a wholly different car for India. When that will happen is anybody’s guess. The Nano, meanwhile, will slowly sink into the stream of Indian traffic, like all other brands, and be slowly forgotten.

Gautam Bhatia is a Delhi-based architect. Comment at otherviews@livemint.com

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Manu Said:


I agree that something needs to be done, but road tax is not a fair PPP (polluter pays principle) enforcement, as the actual pollution does not get cleaned by paying higher road tax, a tax that the government would not do anything about, or will it utilize the same to any useful purpose? We have manufacturers of REVA on the other hand that have no government subsidies or funding to cheapen the REVA or to further conduct R&D for the manufacturers to come up with bigger cleaner cars. India is an economy owned by the oil barons. We need Obama like initiatives to free India from the OPEC clutches and thereby reducing inflation across the board. CNG / PNG will never lead India into an era of energy self reliance. Only utilizing geo-thermal, wave, and ocean-current energy besides solar energy can make that dream possible. But there is little or no allocation whatsoever in any union budget towards any spending towards unconventional clean sources of energy. It is a shame to be facing OPEC and IAEA dependency when India, the vast nation it is has so many alternate sources of energy.

Posted On 7/19/2009 10:30:02 PM
Re: Indian Said:


TATA's have done more to India than any other Indian company .. we are all testament to that .. Businesses are run for profit , then why hold Ratan responsible , he has given people in india a reason to upgrade to a car and not ride a scooter with 10 people on it .. Dont expect him to be Samaritan , while the politicians dont do their job , give no support and are pushing india into dump . I am glad we have Ratan Tata who is making things happen for the RURAL India. Dont compare Tata;s to Honda .. compare apples to apples

Posted On 7/20/2009 11:03:46 AM
Jack Said:


the author of this article seem to have something against, the concept of the Nano. The nano was never intended to save the environment or help means of mass transportation. Its a car thats engineered to provide max value at the least cost and that what the world has taken notice too.

Posted On 7/19/2009 10:37:02 PM
Good Said:


I will ditch Nano if I can get those hybrid cars you glorify for one lakh...until kindly don't try to pull Nano down...Neno rocks!! Well done Ratanji.

Posted On 7/19/2009 10:45:01 PM
Sudeep Said:


The tendency to existential angst in some of the better moments of our existence as a nation is typically Indian. No one will argue that environment friendly vehicles is a priority for the future - but that is not the point of Nano. In a country where millions have unsuccessfully aspired to own their first car, Nano is a lifetime's dream fulfilled - and nothing will take this stupendous achievement away from Tata. Despite their hybrids, the Hondas and the Toyotas are still selling their CRVs and Land Cruisers - and will continue to do so for many more years. What these have done to the climate and what they will continue to do is also a part of our existence.

Posted On 7/19/2009 10:49:59 PM
Re: Manu Said:


The problem is that we as a nation think in terms of aping the west a a show-off of status and consider merely that as our sole aspirations. People want to purchase Tag Heuer watched running on environmentally damaging technologies whereas they could simply opt for Citizen EcoDrive (solar powered watches). Honda should have sold more hybrid civics had our priorities been right. The CIVIC did not sell even after the price was slashed to Rs.14 lacs. Instead the fule guzzler VW Jetta sold more that ran even on diesel engines. It is just ingrained in the psyche that personal profit should surpass global interest. TATAs were the first to start off with diesel cars just when Delhi pollution was reducing with DTC going the CNG way. Today the state is that Delhi has become as polluted due to diesel car pollution as in the pre-DTC-CNG era. Petrol, all said and done is a far cleaner fuel than diesel. Indians have never chosen cars for their fuel efficiency but for their lower running cost, thus the move towards diesel. As for cheapness of cars, TATAs can experiment on Indian roads with Indian customers; no need to go to other countries to launch hybrids, BUT they do realize that the Indian customer would fail them. TATAs' move to purchase JLR is also worth noting. JLR produces one of the most polluting cars. They are the Chevys and Chryslers of UK. They could have instead used that money to fund R&D towards meaningful research like Honda has. Enough said ...

Posted On 7/20/2009 6:57:36 AM
nags Said:


wow! eternal pessimist. waiting on the arm chair for the utopia & perhaps silver bullet solution for all concerns. Nano is a affordable car. period. Seek solutions for other problems elsewhere. if everyone waits for perfect roads to start having a car - none in india can have one. why target nano owners alone.

Posted On 7/19/2009 10:53:01 PM
Varun Said:


Surprizingly, you say so much about dependence on fossil fuel dependance. But, not a word of the engineering marvel of creating a car in the cost of a motorbike.. For a country, which truly as Mr. Tata said, is dependent on scooters for transporting families, its a huge leap.. But am sure Gautam will never be able to fathom that from the perch of high spending branches.. Kudos to the Tatas, firstly for an engineering marvel, and secondly, for giving india and the world its first full blown, driveable, comfortable and easy on pocket car... We will cross the river of greens when we arrive there.. and given the legendary vision of the tatas, that crossing may not be as far fetched as seen on an architect's foundation plans...

Posted On 7/19/2009 10:57:22 PM
kurian Said:


Tata Motors plans eco-car project to develop mini eco-cars in Thailand is underway Tata is finalizing plans on the engine capacity and design but told Reuters today that the vehicle will be different from the Nano Tata also intends to sell an electric version of the Indica hatchback in Norway this year and India The company is also experimenting with compressed-air powered vehicles

Posted On 7/19/2009 10:58:08 PM
Re: gsk Said:


I agree with u many people think like educated fools .Tata is an Indian trademark which is knownn to the World by NANO . Rome cann't build in a single day. It will take some time. Just wait an see How Tata will do miracles by Air car.

Posted On 7/20/2009 7:20:24 AM
Pramit Said:


What a scrap!!!!!!!!

Posted On 7/19/2009 11:15:28 PM
r2d2 Said:


Dear Gautam, Firstly, a well written article-concise and direct. Dont start raising that collar yet. What is really startling is the fact that you have good literary skills and yet so little knowledge to back your piece. These sentences say it all - "It says nothing about the state of the roads on which it will be driven, nothing about the future of fossil fuels, nothing about technology or emissions or the environment. By all counts, it is a conventional car. It is, as Ratan Tata himself admits, merely the promise of a Rs1 lakh car, delivered." Roads/Traffic: which car in the world says anything about those. It is not the purpose of a car to solve "ROADS". Cars provide personal transport, bicycles also do that. But would you ride a bicycle in New Delhi? Take this up with designers of modern cities. Fossil Fuels: Right now the most convenient source of energy we have around, in terms of energy density and existing supply chain. I am not justifying the abuse of fossil fuels but what follows will allude to the work Tata Motors is doing on this front. Emissions: The Nano is currently the most fuel efficient car in India, also the least polluting. It also is among the best in the World. First take the matter up with other auto manufacturers who continue to make conventional combustion engined cars only then point fingers at the best. Emissions/Technology(contd): Tata Motors/Tata Group is at the forefront of environmentally conscious technology in India. To name a few, run a casual search on "air powered car Tata", "electric Indica Tata", "battery acquisition Tata", "tata motors fuel cells", "Tata BP Solar". I trust a person with your intelligence will recognise merit. Conventional Car: Yes, the current avatar of the Nano is conventional, but thats what we have today. Point me to anything better across the globe in terms of total efficiency. Replace every conventional car with a Nano and see how much cleaner the world gets. Nano 2.0 is in the works !

Posted On 7/19/2009 11:26:24 PM
Amarendra Said:


The author informs us of developments made by Honda, Chevrolet and especially Toyota (which are all wise decisions for their underlying ideas), they are not practical in India. Take the Toyota Prius, even though its a hybrid aimed at delivering better fuel economy and saving the environment, there are diesel cars available which yield better mileages than the Prius equivalent. Besides, Mr. Tata's primary goal wasn't to save the world from the impending fuel crises but to deliver an affordable car to the masses to improve their standard of living. One needs to keep in mind that electric cars and hybrids have been existing for a long time. Yet they consist a small percentage of the total cars sold anywhere. We have the Reva in India. Even though it has been more than 5 years since its launch, it remains a rare sight on Indian roads. Simply because its not a very viable option, even though we Indians consider running costs as one of the crucial deciding factors in buying a car. Coming to the widely publicized warnings on how the Nano will congest roads and increase pollution. First, the Nano conforms to pollution norms set by the government. If people are concerned about pollution, they should rather support public transportation and call for a strong discouragement of personal transport. I'm not a car nut, so I may be wrong here, but I think the Nano pollutes lesser than the good old Ambassador car. So, I say please get the Ambassador off the roads before the focusing so much of attention on the Nano. I think our politicians would only be too happy to be rid of their Ambassadors to justify them getting environment un-friendly air conditioned Toyota Corrolla's. Secondly, everybody seems to think that the Nano would cause massive traffic jams. I shall stick my head out here to prove my point. I drive a two wheeler, and I admit that I rarely follow proper lane manners. The primary reason I use a two wheeler is that I can get to my destination faster on my two wheeler

Posted On 7/19/2009 11:32:23 PM
Amarendra Said:


Continued from previous post... The primary reason I use a two wheeler is that I can get to my destination faster on my two wheeler than a car. And I usually achieve that by ignoring by proper driving courtesies. Two wheeler riders rarely observe the proper driving habits. They cause more jams than cars who are typically forced to observe lane discipline. Let me cite a personal example, there is a railway tollgate close to my house which has seen 15-20 minute jams every time a train passes for the past 4 years. The primary reason? Two wheelers who occupy the entire road on both sides and end up clashing in the middle after the gates are opened, only to be followed by quarrels rather than efforts to reach their destinations on time. Car owners in contrast are a much better behaved lot. They observe lane discipline and don't clog the roads on both sides. So there we have it, more traffic jams are caused two wheelers than car owners, irrespective of whether they are Nano owners or not. Besides cars are more safer in the unfortunate incident of a road accident. So I say we should rather be promoting public transportation and encourage car pooling wherever it is necessary rather than discourage a kind, noble man's attempt to provide the average Indian with better transport for their family. Also, just to clear things up, I am not connected to the Tata's in any way whatsoever and I am writing this letter only to express my opinion on what is happening, i.e. the Nano becoming a victim of its own fame and publicity.

Posted On 7/19/2009 11:33:53 PM
Manu Said:


The problem is that we as a nation think in terms of aping the west a a show-off of status and consider merely that as our sole aspirations. People want to purchase Tag Heuer watched running on environmentally damaging technologies whereas they could simply opt for Citizen EcoDrive (solar powered watches). Honda should have sold more hybrid civics had our priorities been right. The CIVIC did not sell even after the price was slashed to Rs.14 lacs. Instead the fule guzzler VW Jetta sold more that ran even on diesel engines. It is just ingrained in the psyche that personal profit should surpass global interest. TATAs were the first to start off with diesel cars just when Delhi pollution was reducing with DTC going the CNG way. Today the state is that Delhi has become as polluted due to diesel car pollution as in the pre-DTC-CNG era. Petrol, all said and done is a far cleaner fuel than diesel. Indians have never chosen cars for their fuel efficiency but for their lower running cost, thus the move towards diesel. As for cheapness of cars, TATAs can experiment on Indian roads with Indian customers; no need to go to other countries to launch hybrids, BUT they do realize that the Indian customer would fail them. TATAs' move to purchase JLR is also worth noting. JLR produces one of the most polluting cars. They are the Chevys and Chryslers of UK. They could have instead used that money to fund R&D towards meaningful research like Honda has. Enough said ...

Posted On 7/19/2009 11:53:53 PM
Paresh Said:


I think the author completely done injustice while choosing the title of this article. Nano has never boasted of those lines which the author has discussed in depth. Nano intends to fulfill the basic mode of transportation of Indian middle class with affordable cost, comfort and safety. I think the next step for Nano is to make it help green. How long the Toyotas and Hondas are taking to do this? And when its a dream of many owning a car in India is far distant, where is the question of environmental protection? Its like two wheelers do not emit all this Greenhouse gases!!!

Posted On 7/20/2009 1:39:49 AM
SS Said:


In spite of costing 30 times more than a Nano, BMW or Mercedes are not really doing anything for the environment(I own a BMW, it has terrible fuel efficiency) or contributing to build better infrastructure in India. Nano is a "feat of engineering" because no car is currently produced at such a llow cost. So don't be biased

Posted On 7/20/2009 2:44:11 AM
planet Said:


Jealous of the Indian TATA Nano ? ----------------------------------- This article is amusing , specifically tos ee such a thinly veiled amateur attempt to shoot down Indians and their automobile pioneering charge. Its amusing cause its on livemint which si a respectable website. Shame on You. The TATA NANAO Is India's hertfelt acheievement and noble fruition. Dont be envious cause ts not out of Detroit. We all need to elarn from each other.

Posted On 7/20/2009 4:42:53 AM
Santosh Said:


Mr. Gautam Bhatia, your argument against the Nano is simply that it is a conventional car, and not a hybrid. I presume then that you are saying a Big No to all conventional cars, since Nano's only difference then is its price. As such I hope you don't a conventional car - otherwise you'd be a hypocrite, and you too, sir, will slowly sink into an immaterial existence, and be slowly forgotten.

Posted On 7/20/2009 4:43:04 AM
Indian Said:


Nonsense. The production capacity of Nano is under 5 lakhs per annum (around 2.5 lakhs) (compared to Maruti's 10 lakhs). There will be no overnight explosion of a million cars on Indian roads (of course it is the governments responsibility to improve infrastructure). Tata is also the sole company supporting the research of MDI on a compressed-air car technology. The Chevy Volt is still a concept and will not see production till 2010. Hybrids are great but without government support and subsidies will never be a reality. Nano is an amazing effort considering it has been re-engineered completely. It is a laudable replacement for the 4-occupant scooter family.

Posted On 7/20/2009 6:35:01 AM
rajiv Said:


the author is against tata nano ....i request u to keep ur stupid ideas with you ...hav u designed any car or auto mobile b4 >?? or r u a mechanical engineer ??/

Posted On 7/20/2009 6:46:58 AM
Shoba Said:


Why is that whenever an Indian company achieves something it is the Indians who do things to bring them a peg or two down? Nano was never touted as an environementaly friendly car. It is a replacement for unsafe travel of Indians in 2 wheelers whihc itself will save hundreds of health dollars. Nano can be converted to a gas model and a gujarat company is offereing this at a minimal cost. Can nano be converted to hybrids? why? So long as baseload power can not be generated electric car just uses more electicity whihc is derived out of coal in most countries. Only thermal power-solar and hydrogen cars are really the most economical unless some one can develop very long lasing lithum batteries. The author has not done his homework or understood the life cycle analysis of power generation. Toyota prius has released 3rd genration hybrid but how many can afford it. Affordable alternative energy cars are the answer to turn thing s around. Tata nano meets atleaset one criteria.

Posted On 7/20/2009 7:04:16 AM
PC Said:


Straight talk from me: the author just wants to sound different from the chorus of support in favour of the Nano. He's a good writer and I like his articles he's too obvious here.

Posted On 7/20/2009 8:15:23 AM
Ashok Said:


Why author is comparing and contrasting Nano with the whole world and whole bunch of issues. If his view is to prevail, we should all develop a good bullock cart and forget about cars. He should know that the hybrid cars cost about 8000 dollars more than comparable gas powered cars, and electric cars are only at trial stage that too good for about 100 miles per charge. Nano serves a purpose well. There will be future changes and improvements in Nano. I am sure Tatas are smarter than Bhatia, and they know what they are doing.

Posted On 7/20/2009 8:19:16 AM
Anshuman Said:


Nice to know that not everyone is ready to go with the flow. Yes Nano is just a commercial venture. Nothing more, nothing less. Finally someone has something different to say. Respect !

Posted On 7/20/2009 8:32:19 AM
Jitesh Said:


Sitting on a chair and pessimistically giving the views, certainly Mr. Gautam you have written a article of worth not more than a scrap! From the very begining, Nano wasn't intended to fulfill the issues you raised. My sincere advice to you is that you should admire the engineering aspects of this your so called conventional car and be optimistic. Overall, I must say that the issues you raised should seek answers from all other cars and not only from NANO. Further your concerns needs to be considered in the subsequent versions of NANO. I am sure that TATAs will.

Posted On 7/20/2009 8:33:20 AM
Sambi Said:


Hybrid cars against Nano such a waste comparison. Least priced hybrid is well above 10 lks where as Nano below 2 lks for a superior version. Nano carrying 4 ppl is way better than having 4 motorcycles on road reducing emission. I guess author is one of those ppl who didn't get picked up for delivering the Nano who got angry and decided to use his writing skills to promote hate against it.

Posted On 7/20/2009 8:46:24 AM
Chandan Said:


A car that is much more environment friendly is an incremental innovation. It seems from the author's article that he is more angry at the car becoming a mass commodity...Because if everyone drives a car, the traffic congestion on the Indian roads makes the life of India's rich a little difficult. I can give you a solution for the bettement of the road infrastructure in India --- Use Cross Subsidizing. Thus people who drive vehiciles (including motorcycles)with a particular dimension and mileage below the threhold need to be subsidised by people who drive vehiciles above that threhold. In this way the road tax on a small hybrid vehicile (with high mileage) that costs approximately 18 lakhs will be less than a more polluting and wider Rs 5,00,000 car and the road tax on a person that uses a motorcycle or public transport would be negative !!!

Posted On 7/20/2009 9:01:56 AM
Tushar Said:


If the same car was made by European or American companies, this same author would have drooled over it. It is a shame to see fellow Indians downplay ourselves while praising the "white".

Posted On 7/20/2009 9:28:40 AM
sridhar Said:


Ratan tata wants Indians to spend on Oil, while Ambanis are helping Indians in saving our hard earned money by exploring Gas, Did Ratan tata ever thought about road infrastructure, pollution and oil costs before embarking on this nano project?

Posted On 7/20/2009 9:39:40 AM
Akash Said:


100% the author might not had the any other work that is why he is writting all..... this is a typical mentality he is against the development.....by writng this kind of nonsensething he might have made money and afford to buy costly car.... but what about other middle class inidans..... hello dude your car is also creating same problem like what Nano will create

Posted On 7/20/2009 9:48:57 AM
Ravi Said:


Not fair... It is like telling a surgeon who has just completed a fantastic open-heart surgery that he/she would have been more appreciated if he/she had separated Siamese twins! Dear author, FYI the big auto companies that you refer to in your article had said that what Tata had achieved was impossible and quietly ate their words when the company delivered on their promise. The whole world has saluted this achievement and yet here in India we have crab-mentality creeping in as usual! Give the Tatas a chance - let them take the baby step of launching a world car. The Toyotas of this world did not start making hybrids right away, did they? What makes you think that an Indian company will not come up with the world's most inexpensive hybrid or electric car in the near future? Just as we have done with the conventional car this year!

Posted On 7/20/2009 10:00:30 AM
Sandeep Said:


Author is confused. He is confusing green issues, bad road issues with a car issue. And also Tata is anyhow going to come up with a hybrid version of Nano soon.

Posted On 7/20/2009 10:03:05 AM
Srinivasan Said:


This article does spell out facts about what Nano does not have or do, but it has been grossly unfair to nano in that this car has revolutionized the car industry the world over. For the teeming millions of poor people, a personal means of transport for the family that is affordable, forms the edifice of their dreams and nano has fulfilled that dream. Tata has raised eyebrows in the world in a field where India was decades away from technological advances that other car manufacturers have achieved. It is no ordinary feat.It is as big a feat as India lauching the Chandrayaan. We can always say that others are sending satillites to other planets while we are still talking about the moon. Yes, but it has taken decades and tons of money for other countries to achieve what we have in such a short time and at such a low cost. Sure enough we have not addressed the environment issue but so haven't the richer nations. Hybrid cars are only an improvement on conventional cars but are not a panacea for our environmental problem.

Posted On 7/20/2009 10:07:36 AM
zaboor Said:


i fully support your views gautam, u sems to b visionary yes sure it is going to b big problem which would not b controled in future if we want to save our planet we need to wake up 9............

Posted On 7/20/2009 10:14:32 AM
Nano Said:


Yeah, the Tata's create an engineering "marvel" by placing the body of a car on an auto-rickshaw's engine. Does this thing even have one innovative feature - other than being cheap (both literally and figuratively)?

Posted On 7/20/2009 10:17:23 AM
RK Said:


Mr. Gautam, What car do you own? A REVA or another Hybrid? I am sure you must be driving another conventional car contributing equally to the pollution. It was made clear by Mr. Ratan Tata that Nano was intended to fulfill the dream of a 2-wheeler owner to own a car and now that dream is being fulfilled. I completely agree with Sudeep's comments here that these are part of our existence. I am sure Tatas definitely have a plan in mind to come up with a environmentally friendly car in the very near future. For now, it's an engineering marvel to manufacture a car with such low costs and credit goes to all the people involved in it's design. And Hats off to Mr. Ratan Tata.

Posted On 7/20/2009 10:30:08 AM
rajnish Said:


Seems we have forgotten the primary objective of the car.--- replace those bikes and scooters of 80s and late 90s who were offering the same millage of 25-30 kms/ liters to carry one or two people-- Further to environment worries -this car complies with the existing emission norms and Work is one to make it ready for future .. Like to mention -- news are tata is working on -- a but obvious step-to offer.... Hybrid, electric and Hot air based Pollution free variant(with MDI).. just wait and watch dear ...

Posted On 7/20/2009 10:50:12 AM
Rutvij Said:


It comes as a good news for many families who can now think of owning a car. On a lighter side, they might win the 'Carwale' status, but unfortunately, the status-line would migrate by then and they would have to be happy with 'nanowale'! Regarding the Nano, I hold a slightly different view. It would be great if nanos start replacing the present day cars which consume comparitively more fuel, occupy more parking space etc. But sadly, if nano adds on to the number of cars that are being run, I forsee a very grim situation in term of nation's crude requirement, parking space etc. India is already fulfilling 70% of its fuel requirements by import and an incresed demand only calls for an incresed import/rise in national production. On the other hand, the emissions from these cars is only going to increase environmental degradations and traffic jams all the more suffocating! At the moment, it seems as if Tatas are moreorless eyeing a business oportunity by marketing Nano. But let's hope there is something better in the store sometime in the future for everyone.

Posted On 7/20/2009 10:57:38 AM
Vikram Said:


Dear Mr Bhatia, (1.) Nano meets the stringent Bharat III norms. Credit to Tata motors. (2.) Please specifically point out when, where or how Mr Tata or Tata Motors claimed they were presenting a non-fossil suel, miracle car? (3.) Please acknowledge that the Nano is in every sense a people's car. (4.) However serious concerns of emission etc maybe, they are not really important or immediately relevant to the massive Indian middle class - that after decades can think of owning a car. (5.) Making this dream come true was what was promised - and delivered. So a BIG YES TO THE NANO. (6.) Apologies for disaggreeing with you. (7.) Dare I say, the headline is an attempt at gaining eyeballs? Best Regards.

Posted On 7/20/2009 11:04:37 AM
Dark Said:


I wonder why the author places all responsibility of environment protection, road conditions, fossil fuel conservation etc. etc. on the shoulders of Tatas – I think all these concerns should encompass the mainstream auto industry and surely other manufacturers should also be made equally responsible. In no case can this be used as an entry barrier against a new entrant like Nano.

Posted On 7/20/2009 11:36:04 AM
sreeraam Said:


As usual, Indian media tries to see the negative side of things and tries to sell its news with pessimistic views. The author speaks about Chevy, japanese and chinese automobiles, let me ask him this, "How many great corporates ever dreamt of creating a new car for 1 lakh and deliver it inspite of all hurdles"? Answer only Tata. Media need to take moral responsibility of imbibing optimism in citizens. Author speaks about pollution, emission etc. why he forgets about the stimulus Nano gives to the current economy? The positive sentiments it boasts of indian automobile to entire world? Please do see the positive side of things to sell the news. And Nano has such things in Giga.

Posted On 7/20/2009 11:42:52 AM
sweta Said:


worst article against tata and who has done lot for the Indian society.

Posted On 7/20/2009 11:46:25 AM
Rakesh Said:


Well the NANO will definately do well in smaller cities ,no matter what this the writers upper middle class mindset be it is bound to be a super hit

Posted On 7/20/2009 11:48:20 AM
rajaram Said:


Hi Gautam, "....moments of pride for a nation steeped in a perpetual state of unfinishedness." This is a true statement of our country. Having toured many countries around the world and living out of our country for 12 years it is always my yearning to see our country's roads in much better state than it is. That is as far as i agree with you. Tata 's Nano is our country's pride and many thanks to all involved. It gave me immense pride when my non Indian friends around me congratulated me for an achievement of of USD 2000 car by India. That was a proud moment and the dream behind to make it affordable to our fellow citizens to drive in a car. As some one said the solutions to overcrowding of roads to be found elsewhere. Well done Tatas and all involved therein. raja

Posted On 7/20/2009 11:50:43 AM
jayant Said:


Most stupid article I have ever read...

Posted On 7/20/2009 11:57:32 AM
Ankur Said:


It is a pretty ordinary and stupid article. Just trying to give a different viewpoint with a sensational but hollow tag line. When there is much to look for in Nano, there is a senseless "artistic" viewpoint forced onto the Nano!!!

Posted On 7/20/2009 12:04:22 PM
A Said:


Firstly, I think the writer would do well to stop using his Skoda/Honda/Ford. Secondly, I think he misses a few key points. He talks about Japanese firms and innovation - can some one please remind him that these firms have been around for decades now and are international brands with R&D capabilities around the globe. They can afford to invest in innovation. Indian carmarkers, on the other hand, have to first become big enough to invest in hybrid technology etc. Also, even though Bajaj doesn't make hybrid bikes, has the author forgotten about Reva? That is good innovation from a start-up company. Looks like a sponsored article..

Posted On 7/20/2009 12:24:45 PM
Aditya Said:


Comparing Tata Motors to General Motors is atrocius. Tata has done very well in bringing out the low cost model where GM has failed. Nano for me is good for the country. From an environment perspective, Nano should not be blamed as there are 100 other things that can be done to save the environment.

Posted On 7/20/2009 12:44:39 PM
cymkhat Said:


one of the phaltuest post I have seen in recent times. Looks like this guy is new to earth.

Posted On 7/20/2009 12:47:51 PM
Karthik Said:


I am extremely disappointed with your one sided article, you seem to be pushing every wrong doings by the government (bad infrastructure, Weakness in implementing stringent norms on high polluting industries, incentivizing renewable energy, etc) on Tatas. Your article creates an impression you are against industrialization. Nano is the biggest gift given the by Tata’s to Indians, they have undertaken this project with least profit motives. Have you seen typical Indian middleclass families, around 4 of them travelling on a two wheeler, do you how dangerous it is? This is a blessing in disguise for all of them. Ill be glad if you can write an article on what government should do to reduce traffic congestion, reduce pollution and increase dependency on renewable energy or live like your old generations have lived i.e. ride a bullock, grow your paddy and live on it rather than writing articles on internet.

Posted On 7/20/2009 12:51:31 PM
Andrew Said:


A big YES to Nano! Ratan Tat has done what no one in the world has done. He is giving millions of Poor Indians, a life style that none of the Indian poliiians nor any commercial entity dared to do. He has taken big risk, he has fought and continues to fight various attempts(Inc. this writer) to derail his pet project. Indians will always be indebted to TATA's.

Posted On 7/20/2009 1:00:05 PM
Good Said:


Perhaps the author is worried, he will lose the 'saheb' status,because his subordinates too will have a car now

Posted On 7/20/2009 1:59:09 PM
sandesh Said:


say yes too products that would create employment.say no to governments which do not make roads,and improve infrasture, file court cases against government and force them to make good road. solve the problem.bad roads is the problem solve the problem.bad governments is the problem solve that problem.

Posted On 7/20/2009 1:59:33 PM
S Said:


Most crappy article every written. Nano is all about 'affordability'. Its the same progress as made in mobile services, air/travel services, food etc to bring commodities/services within reach of comman man

Posted On 7/20/2009 2:02:21 PM
sitaksh Said:


well yes this is a marvel that an indian car will b giving tough competition to major european car makers....the NANO will b certainly b a hit in indian as well as world markets.

Posted On 7/20/2009 2:11:47 PM
Mrigank Said:


Notwithstanding all the points of view expressed by the author and readers, it is crucial to note that this editorial is perhaps one of the few voices to talk about the need for radical changes in the way we consume, and to call the bluff of corporates like TATA. For all talk of the Nano being an Indian product, the pride of India, etc, I would like to let it be known that TATA hired a foreign hand to do the main design of the car. That is why it matches European design standards. Instead of bickering over what the TATA's did, we need to realise that the need of the hour is to shift towards a more sustainable and resource based economy, so that we can save some of what we have for the later generations. Oil and automobile giants are never going to let the electric and hybrid car companies do business. We, as aware consumers need to recognize the long term cost-effectiveness and sustainability of alternative means of transport and not buy into the current marketing and advertising driven 'green wave' that's all of a sudden taking over auto companies world wide. Thanks to Mint and the author for this thought-provoking piece.

Posted On 7/20/2009 2:21:46 PM
Sudhanshu Said:


I no doubt appreciate the fact that an Indian business house has been able to achieve the technical marvel that is Nano. But before our vision gets clouded, consider this people: 1. Nano promises a mileage that is 1/4 as compared to a modern day 150cc bike 2. Do we really have the resources to quench the thirst of the engines that would 'replace' motorbikes/scooters? 4. Considering the present state of road infrastructure, aren't we doomed if even 50% of motorbikes upgrade to the Nano? I completely agree with Manu that instead of getting neck deep into debt to acquire JLR, Tatas could have used their resources for something more apt for our times; like cleaner/alternate energy cars or public transport that makes far more sense both environmentally as well as infrastructure wise. In the meantime though, the Nano can be put to better use: as a replacement for the three-wheelers that are high on pollution (both suspended particles and noise) and low on safety (stated euphemistically :), actually not safe at all)

Posted On 7/20/2009 2:48:09 PM
Jay Said:


Go ahead Bhatia, continue to buy an imported Volvo or Toyota or Honda or Hyundai, if you can afford it. That does not mean that the public will follow you ! They would rather buy a Nano than buying even a hybrid car. Like someone pointed out, you are heaping all the blames for current/future pollution of our environment to Nano only and that is pitiable, since worse cars are still being rolled out from Maruti, Ambi and other imported models. In fact, with Nano on the road, utilization of our road space will only increase and gives its owners better safety instead of 2-wheelers ! You will find the truth if only you can come out of the well you are confined to !!

Posted On 7/20/2009 2:49:33 PM
sriman Said:


author should not forget that toyota or honda did not introduced hybrid cars on the road from day one. It took several years to introduce hybrid cars on the road. I believe tata will take few more years to get to this stage.

Posted On 7/20/2009 3:02:25 PM
Bharath Said:


Dear all, Take it easy. Why are most of em so totally against the Author?? It's just his view. Just like any other human being, he too has the right to think and post his views and comments. I guess it's high time that we start thinking broadly. What matters most is that, now, we do have a car which costs just rupees 1 Lakh. Now that the young population of India is getting attracted and has started moving towards IT/Software/Medicine, I guess it's pretty difficult for people of today's generation to imagine a car without the high funda technologies (which Hyundai, Fiat, Honda, Ford, etc., are coming up with). But, what one has to realize is that, in a developing nation like India which has more "middle class and lower middle class" people as compared to "upper middle class and rich", millions of people who belong to the former category spend their entire life's dreaming about buying a car some day and more sadly so, the dream continues to remain a dream. Imagine the 3 wheeled Auto Rickshaw drivers. An Auto Rickshaw costs some where around 1.3 Lakhs on road. But now, these people can become car owners by investing 20-30K more...Such people are least bothered if the car is a hybrid or if it has an ABS in it. They just want to buy a car. So, when Rathan's Tata group has come up with some thing bold which the whole world has hesitated to come up with, I feel that it is something which has to be appreciated about rather than criticizing. Its a Pride to India.

Posted On 7/20/2009 3:23:41 PM
raj Said:


What a crppy article, Please write i a way that that people can understand.

Posted On 7/20/2009 3:41:49 PM
A Said:


Hybrid cars are still very expansive. And no car maker has any intention to selling them cheap. In UK most of them begin from £15,000, whereas a petrol car sells from £7,000 Even Bangalore made G-Wij is selling in the UK for £12,000. That's why nobody is buying them and that's why Nano at a projected price of £2,5000 willsell very well at least in the UK.

Posted On 7/20/2009 3:54:21 PM
Akhiles Said:


Does the author realize that the Nano gives a higher mileage than the toyota prius? Does the author realize that it takes less energy to make the Nano than almost any other car in existence? Does the author realize that there is nothing wrong with profiteering when one perceives a mutual benefit to be had?

Posted On 7/20/2009 4:55:59 PM
augustus Said:


Perhaps the article is biased against fossil fuels. That is a very good stand. The more we move away from this class of fuels the better off we shall live. Perhaps the Tatas can think of a more environment friendly car on the lines of the Indian Reva? Or can the Bajajs do that? If Nissan can put up a plant in the U.K. to manufacture electric batteries to run their cars, then why not we think of something on those lines? A point to remember though - if the alternative is environment friendly yet to manufacture / maintain it we end up burning fossil fuels (like batteries containing lead charged by electricity produced by burning coal) then the whole exercise would be in futility.

Posted On 7/20/2009 5:04:01 PM
sampath Said:


The writer is biased. his findings are more of vengence than the reality behind the NANO project,where Tatas are really concerned about people owning a safe vehicle at the cheapest & affordabe by a common Indian, could be possible.We cannot comare Nano project to any other Automobiles, where others have utterly failed to produce a common man's car which tatas have achieved. Hats off to Ratan Tata in keeping the TATA's Family tradition of upholding the "national Pride"since 1907.Jai Ho for the promise fulfilled.Let other manufacturers think and meet the demands of "Aam Admi"

Posted On 7/20/2009 6:29:39 PM
Chamu Said:


Gautam stop writing and above all, stop living/working in a place having air conditioner, stop travelling by personal car(use public transport) and cut down all luxuries in your life before asking a common man to drop Nano because of the reasons you gave. You are one of the typical english authors paid money to write something using fancy english.

Posted On 7/20/2009 6:31:19 PM
Ashok Said:


A conventional car run on ordinary fuel leaves little doubt on the primary intent behind the Nano being just another business opportunity. So what did you think. Tatas are not making Nano for charity. Not to say that Tatas do not do charity. Of course it is business opportunity. There is a disconnect between doers and Pen Pushers

Posted On 7/20/2009 7:01:14 PM
goo Said:


There is no space for cars in Indian cities. Let alone this giant Nano. First we should invest heavily in convenient mass transportation (like in Kolkatta or Mumbai). Then we can have affordable very small cars like Reva, even if it runs on petrol. I would ideally buy a Reva size car with a autorikshaw engine (30km/litre) if it is available anytime.

Posted On 7/20/2009 9:02:42 PM
P Said:


What a crap! The author does not have any idea about what the energy efficiency means. He just wants to show off that he is different.

Posted On 7/20/2009 9:13:05 PM
Vino Said:


Crap! Just wasted 5 mins reading it.

Posted On 7/20/2009 9:23:09 PM
Omprakash Said:


No to Nano ! Thanks for your text. Let me give my experience to the small cars. Then you can decide yourself what it mean. It is worth or not I leave it to the readers and to the public to accept it or not. It is up to the users. Small cars are very fragile and they can't withstand any impact or sock in any case. The danger is more then any thing then loosing life in small cars then compere to bigger cars. The big cars can withstand high impact. Second thing the environmental impact. They are more pollutions create the toxins from them is very high. I have been given very small car by my company in 1999 when I was working in Abu Dhabi, UAE. It was very difficult for me to drive when I compare to other cars on the road. It was very difficult for me to change the lane. So it was difficult in the long run. To drive it on the road and always in dangerous situations. My mind will be alert and I have to see that I should not make a small mistake. The suspension of the cars were very small and they can not withstand big bumps. I get tired on road even if I go out on the 15Km route. I felt some relief when I got another bigger cars. So I leave it to the nature and tell them the truth.

Posted On 7/20/2009 9:43:14 PM
Suresh Said:


Authors comments/views are in poor taste.

Posted On 7/20/2009 10:00:32 PM
Pawan Said:


thanks mr bhatia for elating us with your kind comments. till i read your article, i was under the impression that tatas actually were doing social service!! after all tatas are not a business group, but a NGO. the very thought-that tatas had business motives-is shocking!! i mean cmon, just because you are the largest and oldest business group in the country doesn't mean you should make new car with the purpose of profit!! isn't it mr bhatia? oh yes!! japanese are making hybrids. it might be news for you mr bhatia, prius was on road in 1997!! and still it does not get the fuel efficiency of tata nano though it costs 15 times the price of nano... by the bye, what hybrid do you drive mr bhatia? which electric car do you drive? i see that you are an architect, hopefully you will enlighten us as to the kind of environment saving or green designs you have made so far? perhaps the concrete and bamboo design you derided was more green than anything you have ever built! my two pence advise to you---your readers are more intelligent and world wise than you.if your reasearch is not impeccable..... please do not bother to write. tatas consider this as a business- my smelly foot.

Posted On 7/20/2009 10:08:47 PM
Siva Said:


I am afraid that the author has missed the point. Nano is a brave, innovative and highly relevant attempt at producing efficient, environmentally friendly cars. The environmental impact of a car is not just in its hybrid technology. It is in efficiencies achieved during manufactoring, reduced use of iron & non-recyclable materials, increased mileage, etc. Nano's innovativeness lies in its reduced use of raw materials and electricity necessary to manufacture and maintain the car. Its innovations are useful to any other hybrid car or electric car. In 5 years, the Nano can be fitted with an electric engine once battery technology matures.

Posted On 7/20/2009 10:13:39 PM
Ashutosh Said:


I strongly belive that Tata is business man and he is doing his business. What are doing polititians for country.....why you people are trying to advice a business man to work as NGO ? This is not fair.

Posted On 7/20/2009 11:12:41 PM
Anmol Said:


Just another literati who probably drives (or gets driven) in his own inefficient car, won't do zilch for betterment of communal faclities like roads and pavements, won't change his lifestyle to reduce impact of GHG on the climate but very eloquently tries to dismiss an egineering achievement that delivers an affordable medium of transport to a family of 4 that used to be precariously balanced on a motorbike. Left-leaning double standards at its best.

Posted On 7/20/2009 11:16:33 PM
jokula Said:


Mr Gowtam From the overwhelming response to your article, you would have by now got the cue!! Before saying No No to Nano, you should have asked yourself what have you done for reducing the carbon imprint. I m sure you own the conventional bike or a car which by now you have taken for granted. But what about those thousands of commuters who dont any of these. Now, when they have an oppurtunity to own one, why be a custodian of ecology!!. It took our Mr tata to think of something!! not the kinds of honda or toyota..not because they lacked the finance, but for the fact that 'hybrid' funda made more monetary sense for them!! No one makes anything for charity, but to make something which gives only so little profit is commendable. that is why Mr Tata should be praised sky high Agreed..some of these innovation have a premature end..but that is because of govt apathy!!.If we had a govt that asked its MPs and MLAs to have their children study in govt schools; we wouldnt be in such education mess!.Similarly the case for promoting Nanos..if govt has the will...let them change their govt vehicles to Nanos or the similar kind. If we show support the Nano could be tweaked to become a class prodcut. India could become a global hub for automobile R&D. But all this only IF..we show support!!!

Posted On 7/20/2009 11:18:36 PM
Narayanan Said:


Mr.Gautham,If one requires to put it straight, so what if it is a commercial venture, so what if it is a conventional.What most is, whether the consumer is benefited. Do you mean to say that ambanis and birlas are doing public and social service in India. Or for that matter, does the Government of India is subsidizing alternative or hybrid fueled cars? The consumer is left to the mercy of the market forces. If one of the biggest business houses TATA, has come forward to cut down its profit margin, it has to be appreciated.In an increasingly commercial world where cut-throat competition is the only means of survival and also increasingly anti-consumer alliances amongst big business houses, the Nano is a silver lining. Nano should not be seen only as a car. It should be seen as a statement that someone who is rich and powerful is doing something to show that he cares for the people. I do not understand what is so wrong about the nano when even the once Government owned maruthi is unable to bring out such a similar car. Well done tataji

Posted On 7/20/2009 11:59:34 PM
Deep Said:


Finally, an article worthy of much praise. By working on an electric/solar car for the local market Indian companies would have built a product that they could sell to many other developing countries. But no, you have companies like Mahindra that are trying to sell SUVs in the US. Its also sad that no local governments in India are taking steps to regulate the number of cars that can be on the roads at any given time. Take the case of Bangalore - the govt has rolled out spanking new Volvo and other buses but these occupy a lot of space and go around town mostly empty as the people who can afford to pay the fares are not being taxed for taking their cars out on the streets everyday.

Posted On 7/21/2009 2:14:31 AM
planet Said:


In India , we struggle and survive against all odds (sometimes). If Sir Ratan Tata as an industrialist comes up with a winner like the TATA Nano we need to first look at how India gains market share in the global auto industry. That brings food on the table to many more Indians and gets people working , our economy growing. Regarding the other bullshit about fossil fuels and environment responsibility- thats not what GM, Ford and the rest of the british empire did for 100s of years and grew rich. TATas are an ethically responsible and industrious group, they will create hybris,electric versions and even air ridden NANOs once the fledgling NANO and TATAs charge on. Go India.Go TATA. Go NANO>

Posted On 7/21/2009 3:44:21 AM
Fire Said:


To all the fools who rabble about congestion ,environment , traffic jams and don’t find honour in the TATA Nano. Would you today blame Henry Ford for inventing the assembly line which mass produced cars to the masses ? Would you today blame Fedex (which uses some of the most carbon footprint by their own aircrafts) for inventing next-day delivery? Would you in the future blame NASA for the space shuttle (even though its created more space-junk in space which will be a space environmental disaster in the future) ? Invention and for the greater good of ones country is at the heart of this spirit. Ratan TATA is not the Department of Transportation of India. That’s the role of politicians and country planners. Like Henry Ford, Ratan TATA is an entrepreuneur at heart. That’s what makes countries great, economies flowing, people employed and a better standard of living . TATAS are an inventive business group dedicated to philantrophy and competing with global industries to create jobs , livelihoods and investment in India. They are NOT the Government and are not responsible or RTO or National Roadways and Highway planners . If they were you would probably have a planned beautiful city like Jamshedpur. You need to realize that with a NANO , money stays in India, it doesn’t go out like the Maruti (which is forever licenced to dispense 50% into Suzuki economy- Japan that is) Jai Hind.

Posted On 7/21/2009 4:09:56 AM
vasundhara Said:


im glad to see the author of this most idiotic article has already been put to place by almost unanimous response by the readers. lol im an NRI and i sure can afford a car more expensive than nano. infact i doubt i would eevr buy a nano just becuase my requirements might be different. but this still doesnt undermine the fact that it definitely is a marvel! kindly tell me do two wheelers NOT EMIT ANY EMISSIONS? CAUSE CONGESTION, DEATHS ? IMPROVE ROAD CONDITIONS? LOL THE STUPIDEST ARGUMENT WAS THAt OF ROAD CONDITIONS. AS IF TWO WHEELERS ARE REPAIRING ROADS IN ANYWAY! AS FOR THE ENVIRONMENT, NOTHING CAN BE DONE UNLESS ELECTRIC CARS ARE LAUNCHED. AND MOST OF THE ELECTRIC AND SOLAR CARS ARE STILL NOT USABLE, THEIR MILEAGES ARE PATHETIC AND COST OF PRODUCTION ARE WHOPPING. TELL ME MISTER AUTHOR WOUDL YOU LIKE SUCH A CAR FOR URSELF? IF NOT , HOW THEN CAN U EXPECT A POOR MIDDLE CLASS INDIAN TO BUY THESE SO CALLES ENVIORNMENT FRIENDLY CARS DOLED OUT BY UR PETS HONDA AND TOYOTA? there is a very nice saying in sanskrit "par updesh kushal bahutere".

Posted On 7/21/2009 7:15:57 AM
raghu Said:


I am amazed at the absolute stupidity of the author and shocked that this was even permitted to be published. The author come across like a teenager who seems to be fascinated with the myth of saving the world. For starters: NANO subscribes to Euro IV standards of emission. let me enlighten you ..Euro IV standards are more stringent than those in place for the motorcycles and scooters, which make up a big chunk of India's motorised traffic. i don't even want to get started with the net gain Indian manufractring may gain.. It is easy to come up with cheap locaized car.. but its next to impossible to come up with an inexpensive car that will meet such high level of market standards...from emissions to safety. Do some research before you write..dimwit articles like these. articles like these..will only hurt livemint in the long run.

Posted On 7/21/2009 7:41:25 AM
San Said:


Consider this: If all cars in India today are replaced by Nano we shall have 50% saving on the fossil fuel usage. I agree that Nano Hybrid/electric will be a great step, till then, Nano is still the most fuel efficient car in India.

Posted On 7/21/2009 1:29:34 PM
Ahmet Said:


Hi, interesting topic - I have just bought an electric bike that I use to get to work everyday. I Just plug in at work to recharge it and then cycle home. Absolutely love the bike, it was cheap and simple to use. I got it from www.elecbikeco.com they seemed good but I am sure there are many other companies out there too. Good luck Ahmet

Posted On 7/21/2009 3:53:13 PM
Shashi Said:


Thanks for this interesting read ! But I found it Absolutely unrealistic ! The author is expecting too much from a business group ! Ofcourse this has to be done, that could be done, but India is lacking because of only speculation backed with almost no pragmatic wisdom. Look at the stats of pollution generated by other countries, other vehicles and think in comparison. Fossil fuel ? Pollution ? is optional but not mandatory parameter for any "Business group" - We should not forget that - Businesses exist for fulfilling the needs of the customers in most effective and cheaper way not for CSR ! CSR is an optional wing , should be left to their discretion.

Posted On 7/22/2009 10:11:48 PM