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SUNDAY, NOVEMBER 22, 2009

Blame my musings on the economy: What exactly are you paying for when you choose “instant” meals? Using some popular examples, I’m going to do the math, and serve it up for you to chew on.

Breakfast

Time: 10-30 minutes to buy your morning meal at a cafe, canteen or shack round the corner (conservative estimates for bread-omelette, microwaved instant noodles, or a sandwich). Cost: Rs10-150 or more.

Time: 1 minute to bung a banana in the fridge the night before, plus 10 minutes to blend it with a cup of yoghurt, maybe some other fruits, and peanut butter. Cost: Rs15, give or take Rs5 for the extras.

Time: 5-10 minutes to boil/fry an egg. Cost: Around Rs7 for the more expensive, free-range or organic ones.

Time: 3-5 minutes to make toast. Cost: Rs2-3 for two slices.

Also Read Food Factors previous columns

Time: 12-15 minutes to make chillas (gram flour pancakes), including chopping chillies and onions. Cost: Rs12-15 for three-four servings.

Time: 20-25 minutes to bake your own muffins. Cost: Rs20 each for a fairly basic recipe.

Lunch/dinner

Time: 5-7 minutes to unwrap and microwave ready-to-eat rice/dal/curry. Cost: Rs65 for one-two servings.

Time: About 7 minutes to cook short-grain rice, and 10 minutes to add a grated carrot and peas, or 3 minutes to toast some nuts and dried fruit. Cost: Rs7-20 for three-four staple-sized servings.

Time: 20 minutes to heat four ready-made parathas. Cost: Rs45-50.

Time: 30 minutes to knead the dough and make your own parathas. Cost: Rs12-15.

Time: 10 minutes to cook split lentils in a pressure cooker, plus 2 minutes for tempering. Cost: Rs12-15 for two.

Time: 45 minutes to get a sandwich delivered. Cost:Rs75-150.

Time: 20 minutes to fix your own sandwich (including chopping veggies and boiling an egg). Cost: Depends on what you put in, but you’d be hard-pressed to cross Rs50.

Time: 30 minutes to get kebabs delivered. Cost: Around Rs150 (for one platter).

Time: 10-30 minutes to cook kebabs that have been premarinated. Cost: Rs150-350 for four servings.

Time: 10 minutes to marinate your own kebabs (done some hours prior to the cooking), plus 10-30 minutes for cooking. Cost: Rs120-225, depending on the kind of meat and the cut, to serve four.

Time: 10 minutes to make fish curry (+15 minutes to chop veggies by hand). Cost: Rs150 for four servings.

Time: 20 minutes to make a simple sabzi. Cost: Varies widely, but Rs100 is good for four.

Snacks

Time: 10-12 minutes to make “instant” or 2- to 3-minute noodles. Cost: Rs10-15 for one serving

Time: 15-20 minutes to boil non-instant pasta. Cost: Rs25 for one serving.

Time: 2 minutes to open a can of pasta sauce. Cost: Rs65 approximately for three-four servings.

Time: 2 minutes to grate cheese. Cost: Around Rs30.

Time: 20 minutes to make tomato-based sauce. Cost: Rs15-20 for four servings.

Time: 10 minutes to toss a cream sauce or salad-style dressing, including chopping a few herbs, some garlic, etc. Cost: Rs10-20 for four servings.

Time: 30 minutes to get a pizza delivered. Cost: Rs120 approximately to serve two.

Time: 10-12 minutes to make “instant” soup, from opening the packet. Cost: Rs55-75.

Time: 20 minutes to make thick tomato soup or clear chicken noodle/sweet corn soup. Cost: Rs15-35.

Summing up: I’m making no claims for or against “convenience” here. This is purely a cost/time comparison.

Click here to discuss other aspects of this and comment on ‘What price convenience food?’

The author is a deputy features editor at Mint. Write to her at foodfactors@livemint.com

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Shruti Said:


Good calculation. But the basic assumption here is all these ingredients are readily available at home... This calculation does not take into consideration the time spent in buying fresh ingredients (vegetables, milk / cheese / eggs / bread) - 30 minutes daily (going to the shop, park your vehicle, choosing the right fresh thing, pay for it, and coming back home). Also as the example says, store a banana the night before and mix yogurt / dahi in it …it is difficult to buy 1 banana…you need to buy either 3 or 6….you need to think of some other recipe for the remaining 2 or 5 bananas otherwise they will just go waste. You need to eat those off in time or you need to look for customers for your recipes for excess food items before expiry date.

Posted On 7/28/2009 1:55:10 PM
Re: Manidipa Said:


Thanks for your comment, Shruti. Well, you're right, I did leave out the time needed to shop for fresh groceries... I also left out the time it takes you to travel to a supermarket for the convenience foods or to go across to the nearest cafe for a meal. I'd think it isn't any extra time, is it? As for the bananas, believe me, you are only constrained by the size of your freezer or your imagination. Frozen bananas keep happily for weeks. The skin will blacken, but the fruit remains tasty and wholesome. So that's a week of breakfasts, with variations in the other ingredients for your shake/smoothie!

Posted On 7/29/2009 11:22:02 AM