
Manu Said:
Only one destiny beckons TATA, become like Suzuki and make JLR like one. Diversify products into trucks (Rover Heavy Duty Trucks competing with CAT, earthmovers, etc. along with commercial freightliners), hatch backs (Jaguar - Hatchbacks to compete in price ranges of Alfa Romeo, Toyota, Honda, Ford in the EU market) and by introducing electric vehicles in EU and US to compete with similar products of Chevy. High nosed and high prestige category can not help JLR sustain as there is no replacement of the Germans (Mercedes, AUDI, BMW and VWs). JLR might have a niche, but niches do not sustain and are fated to die a quiet death like the Ford Mustang (a miracle survivor after the 1908s pollution deathknell), Dodge, Pontiac, etc.
TATAs need to take lessons from their own market back home and diversify to such an extent that they sell the Jaguar as cheap as VW Jetta, and Honda Accord!!! Plus outsourcing is also an answer, but there were certain restrictive clauses in the takeover, as I remember rightly. So that is out of question as of now.
I sure am all appreciative of Ford the way its come around by dumping JLR and the foolishness of TATAs to have purchased JLR in 2008. Come 2009 they wud have mopped it up in pieces at their desired quotes!!! No wonder Ford, with its business acumen has survived 2 World Wars and one Great Depression and now this Second Depression, despite making trash cars without fuel economy, presentability, or resale value!!! Sadly so TATAs are better car makers but base their takeovers on emotions.
Success is the right thing at the right time... isn't it true?!
Posted On 9/1/2009 12:04:05 AM