New Delhi: Discovery Networks Asia-Pacific on Thursday launched its new high-definition (HD) channel, Discovery HD, its third launch in just over a month. In January, Discovery Networks had launched Discovery Science and Discovery Turbo in India. Priced at Rs25 per month, the channel is available on the only HD compliant direct to home or DTH operator, Sun Direct TV Pvt. Ltd.
“All the advertisements at present are on standard definition technology and not high-definition, while our channel is a complete HD channel right from the equipment to the production and delivery of the content, so ads do not fit in,” said Rahul Johri senior vice-president and general manager, India, Discovery Networks Asia-Pacific.