New Delhi: After overhauling its business strategy, Reliance Entertainment that owns brands like Zapak, Big Adda and Big Flix, is gearing now up for a bigger play entirely in the digital domain for its gaming and movie rental verticals.
The company, a part of the Anil Ambani-led Reliance Group, has recently streamlined operations by closing all physical retail points for these businesses.
“We have exited from all our physical businesses and are now focusing on online only. Most of the streamlining was done in the October-December quarter of last calendar (year),” Reliance Entertainment Digital COO Manish Agarwal told PTI.
The company has closed down all the Zapak gameplexes in 41 cities across India and eight movie rental outlets under the Big Flix brand, he added.
“We have even stopped selling Zapak branded merchandise and toys at retail stores,” Agarwal said.
The company is now focusing on offering games, videos and movies on digital mediums like mobile and computer.
“Though there are infrastructural issues at this point in India but broadband explosion is very close which will drive all our businesses,” he said.
While the company will continue to invest in Big Flix, which is now an online movies/videos on demand service, however, e-commerce business Big Adda will not see any major expansion or investment in near future, Agarwal said.
Without sharing the investments made by the company, he said Reliance Entertainment is aiming for the gaming portfolio (Zapak and Jump) to break even by second quarter of next fiscal.