A coalition of Internet giants, including Google Inc., has agreed to support a do-not-track button to be embedded in most Web browsers, a move that the industry had been resisting for more than a year.
The reversal is being announced as part of the White House’s call for Congress to pass a “privacy Bill of rights” that will give people greater control over the personal data collected about them.
The industry has been caught in a number of high-profile privacy slip-ups. Facebook Inc. recently agreed to settle charges by the US government that some of its privacy practices had been unfair and deceptive to users. And last week, Google acknowledged it had been circumventing the privacy settings of people using Apple Inc.’s Web-browsing software on their iPhones, iPads and computers. It stopped the practice after being contacted by The Wall Street Journal.
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The Wall Street Journal