I think it's brave that you have made the decision to endorse someone for the US elections, but I wonder if you would do the same for the Indian elections? After all, most of the remaining 60% of your readership would be based out of India; Correct? Speaking of which, I would take issue with that figure of 40% of your online readership being from the US though - is that based solely on IP-matching, or do you have a better mechanism? The reason why I ask, is that a lot of people working for American companies out of India would still have their web browsing routed through American servers, so that the parent company can monitor their browsing if they choose to. This is especially true of software and off-shoring companies, which I think might overlap well with your the target demographic of your newspaper. If this is so, then using it as an argument to justify your endorsement is rather pointless. Hopefully your data is based on more robust methods and you will be able to correct me on this.