Lost Opportunity | How Apple got its strategy wrong
It wasn’t just the pricing that did iPhone in. Apple got everything--starting with marketing communication to the sales and distribution model--wrong, say analysts
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Apple can always correct the strategy in India.
Since most of India is a pre-paid market, obviously the iPhone will have to be sold at full-price - the real price of the iPhone, not the subsidized price of $199 everywhere else.
Apple can then can do better marketing in India - or at least force their partners to do a better job or chose different partners.
James