@Sameer. somewhere between 92-95% of mobile subscribers are pre-paid. @ the authors. Rather than trying to say how Apple got it wrong. And why are they pricing it so high. Why haven't you'll pointed out that the operators in other countries have subsidised the handsets? Why has Vodafone and Airtel locked the phones on their networks if they are selling at full price? Apple has single handedly changed (ok with a bit of help from others) changed the convergence platform with the iPhone. Did u mention this in the article??? A friend of mine bought it recently. He's crazy about it. I checked it out and now i want to buy one. Now there are some great emi schemes.