"in India, it would ship 100,000 phones by December 2009" If the above quote from the article is accurate it seems a little premature to call Apple's efforts in India a failure. As a matter of fact the sources cited seem mostly interested in arguing for adoption of their own goals or methods by Apple. In this, the Indian market resembles the U.S. market, the usual suspects are always sure that: a). Apple will/has fail(ed) b). Apple should cut its own throat by lowering prices c). Apple should spend more on advertising d). Apple should sell its product through the same outlets as its competition e). Apple should change strategy to be more appealing in markets it has little interest in. Clearly, in pundit-land anyway, Apple is doomed.