Lost Opportunity | How Apple got its strategy wrong
It wasn’t just the pricing that did iPhone in. Apple got everything--starting with marketing communication to the sales and distribution model--wrong, say analysts
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The authors should read this article: http://knowledge.wharton.upenn.edu/india/article.cfm?articleid=4317
Looks like Apple is using a "soft campaign" to figure out the market before risking its reputation on an expensive blitz.
ross