Lost Opportunity | How Apple got its strategy wrong
It wasn’t just the pricing that did iPhone in. Apple got everything--starting with marketing communication to the sales and distribution model--wrong, say analysts
Reply to comment
Why pay Rs 34k to buy a 3G phone when 3G is no where on the horizon?
Why buy at full price a device which is locked-in by the operator?
If there was no subsidy at play, why Apple didn't allow all retail mobile sellers to sell iPhone, instead of forcing its potential customers to go to an outlet of Airtel or Vodafone?
Rajesh