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TUESDAY, NOVEMBER 24, 2009
Comic-strip characters: cheaper than celebrities
This trend is growing among advertisers looking to grab consumer attention and enhance brand recall
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I believe smart phones are usually bought by smart people. I also believe that smart people know that using film stars and singers and even TV stars, to sell products is a shortcut to make the gullible people believe that the product is good. Cartoons on the other hand can entertain - at least I can say that about the Dilbert in office context. Nokia's smart way to use a boredom buster like Dilbert to sell a phone 'office phone'. Says a lot about what one can expect from this new phone - anything but boredom! Good Show Nokia
Rohan
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