Lost Opportunity | How Apple got its strategy wrong
It wasn’t just the pricing that did iPhone in. Apple got everything--starting with marketing communication to the sales and distribution model--wrong, say analysts
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I agree with Vinay.
Apple is a company that is very customer centric. It really takes customers interest to its business model. I (and Apple) believe India is not ready for iPhone 3G due to lack of 3G infrastructure. So there are two options: Sell a lesser phone (Edge) or wait for infrastructure to be ready before a full push. Obviously Apple decided to follow the latter right or wrong.
In my recent trip to India, I did see many users user with iPhone but they dont really have a use for it. e.g.:
- Most users dont load music by themselves. typically they pay 500 or 1000 Rs to get music loaded on it.
- Dont ever sync pictures, calendars, etc. However I sync my iphone at least twice a day in normal use.
It is still a fashion thing in India, a status symbol. However I may be wrong and it may not be generally true for iPhone users in India.
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