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FRIDAY, NOVEMBER 27, 2009
Lost Opportunity | How Apple got its strategy wrong
It wasn’t just the pricing that did iPhone in. Apple got everything--starting with marketing communication to the sales and distribution model--wrong, say analysts
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Just summing up the already discussed points.. 1. Its said that iphone price cant be cut because in other countries they are locked to the carrier.. Well, in Inida, we pay full price and still get locked to the carrier!! 2. The pre-paid market maybe more. But how many of us can afford to keep changing numbers often? So, i think the class of people who want to go for iphone are not the ones who would keep changing numbers. 3. no 3g network and cant see it in near future in india. even if 3g is launched, it would be done by BSNL first. i had heard roumers that BSNL plans to launch iphone 3g with 3g by dec 2008... i doubt that will happen at all. 4. About all that marketing strategy etc.,... I feel, people who are really eager to get an iphone in india, are eager enough to keep track of updates about its launch and availability. The people who are so yearning to get an iphone wont have difficulty in getting one with the current availability. Yes, marketing could have been better, but its IPHONE from APPLE! it has already established its brand value and i dont think more marketing would help in sales directly, though it would help apple in gaining a better presence felt. 5. I dont think ppl in India are so 'desperate' that they buy mobile phones through EMI!!! (Site, Plot, Flat, Home, Car etc.,... but mobile phone!!?). So many other reasons are being given other than high price.. Well, If approx. 50,000 unofficially unlocked iphones are already being used, doesnt it prove that bringing the price to some 'normal' range will be a perfect start! Its holiday season and newyear ahead... People are waiting!
arun
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