Religious groups, gurus seek refuge in trademarks
Religious groups have filed for hundreds of trademarks in recent years as they look to protect their growing brand recognition and revenues, and eye new franchise extensions
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It is important in the contemporary times to protect one's intellectual property against misuse & exploitation by others & spiritual groups are no exception.It is a very informative article. Though I do not understand the term 'self appointed Guru' used for Swami Ramdev. In Indian tradition, nobody is appointed a Guru except in a monastery.The Indian tradition is the only spiritual democracy in the world where common people decided for themselves who they consider their Guru or not.There is no external appointing authority & that is what makes Sanatan Dharma so resilient & so open despite attacks on it since hundreds of years.
Achintya