Hmmm. There is are newspaper of the 4th estate variety and then there are newspapers as FMCG products. I don't mean this in absolutes but in terms of relative weightage. I also don't intend to romanticise, but there are many-many small and 'non-branded' papers in small towns and villages that come out because they have a mission. They are a labour of love and purpose. What a contrast to market led 'freedom-of speech' bandwagoners here. When Bling in fashion arrived I winced, and i dont know why, but it was reassuring too. In the most unscientific way I knew that it was the beginning of the end at a time of excess. While the gracelessness of the management's role is eloquent in their method, journos who ride such waves should not be surprised that they will perhaps drown too. Or did they presume that they will be able to defy gravity?