World Sourcing | For Lenovo, the Hub now is India
From AR Rahman’s music to ads, Indian creative talent is gaining recognition internationally. And away from the spotlight, the computer maker’s experiment in building an India-based multicultural marketing communications team for 40 countries is piquing interest too
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Why are Indian Business newspapers highjacked by coverage of not so important ad people and ad agencies. The article talks about Lenovo, not one guy from Lenovo marketing is interviewed. Whateven shit dished out by Ad agencies gets on idiot box and Mint or ET. Why cant u guys use common sense before writing an article?? How the hell is Slumdog relevant here when the director was foreign and O&M had nothing to do with it.
Charan