Marketing for the present
The worst-case scenario is if a firm needs loans to manufacture material that consumers buy on credit, and sell to people living in countries with high exports
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We at SmartCrowds deeply believe in the power of Companies engaging with Consumers. Our value proposition centers around a involved, open, honest dialogue between the two. The new media has opened doors to a powerful new form of marketing - Engagement Marketing.
It was heartening to read your 5 points of advice, particularly the 2nd (Marketing should be the voice of the customer), and 4th (build customer communities).
Great article!
Tej
Tej