Hey Archana It was good reading your article... Well written, and I totally agree with the content. My company first10 focuses on getting new customers to our clients websites using Google Adwords & various Email Marketing Campaigns. Another huge advantage that Searching Engine Marketing (Google Adwords, Yahoo Search Marketing etc) has over other advertising media (Television ads, Magazine ads etc) is that the advertisers ad only appears when their prospective customer is searching for them. With Television Ads, Magazine ads, Billboards etc - the ads appear when their prospective customer is doing something else - While they are watching an IPL cricket game on television, or in between a movie. The ad is interrupting whatever they are doing. How effective is that? With Google Adwords, if done correctly the ad will only be displayed when their target customers are looking for them - when they are interested in buying their product. Their ad is displayed to a specific audience that is looking for what they have to offer. They don't have to hunt for an audience, their audience is hunting for them. Isn't it easier to market to someone who is looking for what you have to offer... Who gives you permission to market to them? This is powerful. Arjun Rajkumar first10 - Google Adwords & Email Marketing Consultant www.first10.in