Retail special | Ringing in the mobile ad trend
Such initiatives have been highly successful since they are targeted, interactive, and provide value-based deals
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This may be technologically a great step in promotion but as you already admitted that most of the customers do not keep their bluetooth on. Now the biggest nuisance is lot of virus gets transmitted through bluetooth & i have been a victim once.
Secondly, we have so much of spam sms these days that I'm not sure how will the customers attention be attracted through this medium. Probably u could throw some light on that.
Shubhojit