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TUESDAY, NOVEMBER 24, 2009
Ad Advice | How to sell the Tata Nano
The rationale for the pitch would essentially be that the new emerging India has a strong streak of ambition
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The ad should start showing a middle class family on a scooter having two children moving in harsh sunlight with their umbrellas and caps on. The wife says that hey dear do you remember the day when we got married we got this scooter, we have seen the harsh sunshine, the incessant rains(as the scene changes and the family shown in moving from sun light to rainfall, I husband says i thought so many times of buying a car for you but the budget always posed the hamper, i could not tolerate when i looked at your dry and itchy skin in the winter when we moved in chilly winter days( the scene changes to a chilly winter day), but my dear now we have got our "Dreams Come True"( the scooter and the family member scene tranforms from a two wheeler to the Tata Nano) and now no season can stop us from travelling around in our little car and the various seasons are now to be savoured rather than tolerated. Catchline - A Dream Come True
Ashish
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